@misc{Kraut2024,
  author    = {Andreas Kraut},
  title     = {[Kurzstudie zum Thema]Variantenmanagement und Kundenbeziehungsmanagement (CRM)},
  editor    = {VDMA Verband Deutscher Maschinen- und Anlagenbau e. V.},
  url       = {https://www.vdma.org/viewer/-/v2article/render/15120888},
  institution = {FIR e. V. an der RWTH Aachen},
  type      = {workingpaper},
  pages     = {24 S.},
  year        = {2024},
}