@misc{EversFlatten2024,
  author    = {David Evers and Mona Flatten},
  title     = {Solution-Selling: Wie gelingt die Transformation vom Produkt- zum L{\"o}sungsanbieter?},
  booktitle = {FIR-Flash 2/2024 (FIR-Newsletter)},
  url       = {https://solutiko.de/},
  institution = {FIR e. V. an der RWTH Aachen},
  type      = {other},
  year        = {2024},
}