@misc{GersteinOptehostert2021,
  author    = {Till Gerstein and Felix Optehostert},
  title     = {Projekt Analytics4Innovation: Voraussetzungen zum Einsatz von Business-Analytics in der Service-Entwicklung},
  booktitle = {UdZForschung},
  volume    = {20},
  number    = {1},
  issn      = {1439-2585},
  institution = {FIR e. V. an der RWTH Aachen},
  type      = {contributiontoperiodical},
  pages     = {50 -- 52},
  year        = {2021},
}