@misc{KoscheMeyer2023,
  author    = {Jens Kosche and Jan Christoph Meyer},
  title     = {Umsatzplus durch Bestandsoptimierung},
  booktitle = {Gamesmarkt},
  volume    = {7},
  number    = {21},
  institution = {FIR e. V. an der RWTH Aachen},
  type      = {contributiontoperiodical},
  pages     = {12 -- 15},
  year        = {2023},
}