TY - THES A1 - Bharate, Akshay Satish T1 - Analysis of Corporate Motivations for the Implementation of Objectives and Key Results (OKR) N2 - This thesis analyzes which motives motivated companies to introduce OKR and to what extent these motives correspond to the original idea of Doerr. For this purpose, the following tasks are addressed within the scope of the thesis: • Conducting a systematic literature review • Case Study Research after Eisenhardt on the motives of the companies when introducing OKR. • Analysis of the alignment of company motives and the motives mentioned in the theoretical basis work according to Doerr. KW - OKR KW - Management Y1 - 2023 UR - https://epub.fir.de/frontdoor/index/index/docId/2396 CY - Aachen ER -