@misc{MoserHolstRuetters2025,
  author    = {Benedikt Moser and Lennard Holst and Dagmar R{\"u}tters},
  title     = {Customer Insights Management},
  institution = {FIR e. V. an der RWTH Aachen},
  type      = {workingpaper},
  pages     = {14 S.},
  year        = {2025},
}