TY  - CONF
A1  - Söhngen, Lennardt
A1  - Kokorski, Stefan
A1  - Schrank, Regina
A1  - Schuh, Günther
A1  - Eybl, Julian
A2  - West, Shaun
A2  - Meierhofer, Jürg
A2  - Buecheler, Thierry
A2  - Scurati, Giulia Wally
T1  - A Business Model Characterization of Digital Products in the Manufacturing Sector
T2  - Smart Services Summit. Proceedings of the Sixth Conference, held in Zurich, Switzerland in October 2024
N2  - As machine manufacturers navigate the shift toward Industry 4.0, the inte-gration of digital products alongside traditional physical goods has become a strategic imperative. However, the rollout of digital products creates the need to develop busi-ness models supporting the monetization of these digital products. This paper aims to derive key characteristics of business models supporting digital products. Through a combination of expert interviews with industry professionals — including product managers, business developers, and sales managers — and a literature review, a framework of business model aspects for digital products is proposed. The categorization is conducted using Gassmann’s four business model dimensions: value proposition, value chain, revenue model, and target customer. The research identifies six distinct types of digital products, ranging from machine bundles to self-adjusting subscrip-tions fulfillment. This differentiation is crucial for the effective monetization of digital products and the maximization of their potential in evolving industrial digitalization.
KW  - Digital product
KW  - Business model
KW  - Digital service transformation
KW  - 03
Y1  - 2025
UR  - https://epub.fir.de/frontdoor/index/index/docId/3864
SN  - 978-3-031-86957-0
SN  - 978-3-031-86958-7
SN  - 2196-8705
SP  - 191
EP  - 203
PB  - Springer
CY  - Cham
ER  -