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Interactions in the Multi-level Distribution Management of Data-Driven Services for Manufacturing Companies
- Manufacturing companies (MFRs) are increasingly extending their portfolios with services and data-driven services (DDS) to differentiate themselves from competitors, tap new revenue potential, and gain competitive advantages through digitization and the subsequently generated data. Nonetheless, DDS fail more often than traditional industrial services and products within the first year on the market. Particularly, companies are failing to sell DDS successfully and efficiently with their existing (multi-level) distribution structures. Surprisingly, there is a lack of scientific research addressing this issue. Since there are currently no holistic models for an end-to-end description of distribution-tasks for DDS in the manufacturing industry, this paper contributes to a task-oriented reference model for mapping interactions in the multi-level distribution management. Therefore, a case study research approach is used, to identify and describe the interactions in the multi-level distribution management of DDS, as well as to develop a regulatory framework for MFRs and their multi-level distribution management. This research uses the established theoretical framework of Service-Dominant-Logic to address the co-creation in multi-level distribution management of DDS. As a result, this paper identifies different interaction variants as well as the need for a new management function with 4 main and 14 basic tasks.
Author: | Marcel Faulhaber, Volker StichGND, Günther SchuhORCiDGND, Lennard HolstGND |
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URL: | https://link.springer.com/chapter/10.1007/978-3-031-16411-8_33#citeas |
DOI: | https://doi.org/10.1007/978-3-031-16411-8_33 |
ISBN: | 978-3-031-16410-1 |
ISBN: | 978-3-031-16411-8 |
ISSN: | 1868-4238 |
ISSN: | 1868-422X |
Parent Title (English): | Advances in Production Management Systems. Smart Manufacturing and Logistics Systems: Turning Ideas into Action IFIP WG 5.7 International Conference, APMS 2022, Gyeongju, South Korea, September 25–29, 2022, Proceedings, Part II |
Series (Serial Number): | IFIP advances in information and communication technology (664) |
Publisher: | Springer |
Place of publication: | Cham [u. a.] |
Editor: | Duck Young Kim, Gregor von Cieminski, David Romero |
Document Type: | Conference Proceeding |
Language: | English |
Date of Publication (online): | 2023/02/07 |
Date of first Publication: | 2022/09/17 |
Release Date: | 2023/02/07 |
Tag: | rev Case study research; Data-driven services; Distribution management; Manufacturing; Reference model; Regulatory framework |
Page Number: | 13 S. |
First Page: | 270 |
Last Page: | 282 |
FIR-Number: | SV7757 |
Name of the conference: | IFIP International Conference on Advances in Production Management Systems (APMS) 2022 |
place of the conference: | Gyeongju, Korea |
Date of the conference: | 25. – 29.09.2022 |
Institute / Department: | FIR e. V. an der RWTH Aachen |
Dienstleistungsmanagement | |
Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |