Open Access

Giuditta Pezzotta, Veronica Arioli, Federico Adrodegari, Mario Rapaccini, Nicola Saccani, Slavko Rakic, Ugljesa Marjanovic, Shaun West, Oliver Stoll, Jürg Meierhofer, Lennard Holst, Stefan A. Wiesner, Marco Bertoni, David Romero, Fabiana Pirola, Roberto Sala, Paolo Gaiardelli

• In the contention of the current industrial landscape, an increasing number of manufacturing firms are experimenting with the transition from product-centric offerings to service-based value concepts and product-service bundles as high-value integrated customer solutions to increase their revenues and build sustainable competitive advantages; a phenomenon known as the “servitization” of manufacturing. Nowadays, consistently with the Industry 4.0 paradigm, these companies have therefore started a process of integrating their traditional value offerings with digital services. This recent strategy is known as “Digital Servitization” and consists of developing new services and/or improving existing ones through digital technologies. However, this transformation is challenging, and companies often struggle to achieve their expectations. Thus, this study aims to shed light on the current state of Digital Servitization strategies in the manufacturing sector based on a survey addressed to the top and middle management. The results obtained by the analysis of the data collected from the survey show an increasing trend towards the adoption of digital technologies for enabling innovation and differentiation in service delivery processes.