Validating a Strategy Questionnaire for Data Monetization
- Many organizations struggle to identify suitable strategies for monetizing their data assets. To support strategic orientation, we developed a questionnaire-based tool that aligns business model characteristics with data monetization strategies. The tool integrates insights from academic literature, industry analysis, and expert interviews, and assigns one or more of twelve defined strategies to possible answer combinations. This workshop paper presents the underlying framework and invites critical feedback on strategy-question fit and questionnaire design. The goal is to assess whether the current version offers relevant strategic guidance and to identify areas for refinement.
Download full text files
- Library/Archive
Conference Paper
Additional Services
Statistics
| Author: | Martin Loers, Dominik Roye |
|---|---|
| DOI: | https://doi.org/10.1109/SMARTCOMP65954.2025.00097 |
| ISBN: | 979-8-3315-8646-1 |
| ISBN: | 979-8-3315-8647-8 |
| ISSN: | 2693-8340 |
| ISSN: | 2693-8332 |
| Parent Title (English): | 2025 IEEE International Conference on Smart Computing (SMARTCOMP), Proceedings |
| Publisher: | IEEE |
| Place of publication: | Piscataway (NJ) |
| Document Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2025/09/02 |
| Date of first Publication: | 2025/07/03 |
| Release Date: | 2025/09/08 |
| Tag: | 03; Business models; Data economy; Data monetization; Data strategy; Data-driven services; Digital value creation; Maturity assessment; Questionnaire development; Strategic decision-making; Strategy mapping |
| Page Number: | 6 |
| First Page: | 516 |
| Last Page: | 521 |
| Note: | The DATAMITE project and this study are funded by the EUROPEAN COMMISSION (Project number 101092989). DATAMITE: DATA Monetization, Interoperability, Trading & Exchange In the research project 'DATAMITE', 27 partners from 13 countries are working on a modular, open-source and cross-domain framework for data use. It aims to improve data usage in all areas: Exchange, Interoperability, Monetization and Commerce. To this end, 'DATAMITE' brings together the key players in the data value chain. Duration: 01.01.2023 – 31.12.2025 Funding no.: 101092989 Funding: European Union (EU) Promoters: European Commission |
| Name of the conference: | 2025 IEEE International Conference on Smart Computing (SMARTCOMP) |
| place of the conference: | Cork |
| Date of the conference: | 16.06.2025-19.06.2025 |
| Institute / Department: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
