Refine
Document Type
- Book (3)
- Part of a Book (2)
- Conference Proceeding (2)
- Contribution to a Periodical (7)
- Report (1)
- Working Paper (1)
Language
- German (9)
- English (3)
- Multiple languages (4)
Is part of the Bibliography
- no (16)
Keywords
- 01 (4)
- 02 (3)
- 03 (1)
- 3-Phasen-Konzept (1)
- AGCO (1)
- CRM-Software (1)
- Co-creation (1)
- Customer relationship management (1)
- Daten (1)
- Dienstleistung (1)
Institute
This chapter presents key challenges of digital pricing: selling value propositions, data-driven quantification of value, the design of value-driven pricing models, and the definition of subscription-based price metrics. To structure the pricing for smart-product-service offerings promisingly, a framework with four specific elements has been developed. To address the value propositions properly, this chapter presents four archetypes for offering smart-product-service systems. The chapter concludes by presenting an approach to quantify customer value for digital products and services.