Filtern
Erscheinungsjahr
- 2023 (1)
Dokumenttyp
Sprache
- Englisch (1)
Gehört zur Bibliographie
- nein (1)
Schlagworte
- Preisbildung (1) (entfernen)
Institut / FIR-Bereiche
- Dienstleistungsmanagement (1) (entfernen)
This chapter presents key challenges of digital pricing: selling value propositions, data-driven quantification of value, the design of value-driven pricing models, and the definition of subscription-based price metrics. To structure the pricing for smart-product-service offerings promisingly, a framework with four specific elements has been developed. To address the value propositions properly, this chapter presents four archetypes for offering smart-product-service systems. The chapter concludes by presenting an approach to quantify customer value for digital products and services.