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Veröffentlichung im Rahmen des eigenen Dissertationsvorhabens vor internationalem Fachpublikum aus der Forschung
Although data-driven services play a major role in future business models of manufacturing companies, the large number of newly invented data-driven services that fail shortly after launching implies that companies struggle with their market launch. This paper deduces success factors and examines these empirical factors with structural equation modelling.
