Refine
Document Type
- Part of a Book (1)
- Conference Proceeding (6)
Language
- English (7) (remove)
Is part of the Bibliography
- no (7)
Keywords
- 02 (1)
- 03 (1)
- Business Model (1)
- Data Ecosystems (1)
- Data Products (1)
- Digital Business Models (1)
- Digital Platforms (1)
- Digitalisierung (1)
- Digitalization (1)
- Ecosystem Design (1)
Institute
This chapter presents key challenges of digital pricing: selling value propositions, data-driven quantification of value, the design of value-driven pricing models, and the definition of subscription-based price metrics. To structure the pricing for smart-product-service offerings promisingly, a framework with four specific elements has been developed. To address the value propositions properly, this chapter presents four archetypes for offering smart-product-service systems. The chapter concludes by presenting an approach to quantify customer value for digital products and services.