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Outsourcing of logistics operations (especially transportation, distribution & warehousing) is one of the most viable options exercised by the customers to excel in their logistic operations. Despite the growing outsourcing of logistics services to 3PL providers, both the service providers & their customers are facing tremendous problems in synchronizing the business processes & analyzing the performance using common key performance indicators. There is a huge demand for an integrated approach to help 3PL and their customers better synchronize their business processes and have common goals & perspectives. Such integrated approaches often take shape of a process oriented reference model covering many diverse aspects related to the operations & controlling of any business. In this paper, an integrated reference model to support 3PL service operations is presented. The Logistics Reference Model (LRM) developed & validated in some 3PL service companies encompasses standard business processes, performance measurement system and best practices.
Disruptive innovations confront companies with great challenges. Leading companies are losing their market position to disruptive competitors and are forced to react instantly to defend their position in the market. Companies not only lack knowledge of various strategic options that have been successfully used against disruptive attackers, they also do not know about the effects of these different strategic options on their own company. On the basis of a use case analysis, 30 companies were examined with regard to their strategic reaction on a disruptive attacker. In the evaluation of the use cases, the strategic options were grouped into clusters, from which seven master strategies could be identified. These seven master strategies were then transformed into a regulatory framework, which differentiates between reactive and proactive strategies and classifies them according to their intensity. With the help of the identified master strategies, companies will be able to identify options for action in competition with disruptive attackers, thus giving them greater chances of success in the defense of their market position. In addition, companies can use the master strategies to prepare an emergency strategy even before a disruptive attacker appears on the market, thus significantly minimizing the risk of customer loss.