Refine
Year of publication
- 2021 (22) (remove)
Document Type
- Conference Proceeding (7)
- Contribution to a Periodical (4)
- Working Paper (4)
- Part of a Book (2)
- Report (2)
- Article (1)
- Doctoral Thesis (1)
- Internet Paper (1)
Language
- English (11)
- German (10)
- Multiple languages (1)
Is part of the Bibliography
- no (22)
Keywords
- AR (1)
- Arbeit 4.0 (1)
- Arbeitsgestaltung (1)
- As-a-Service (1)
- Business model (1)
- Crisis management (1)
- Customer Success Management (1)
- Data Analytics (1)
- Data Ecosystems (1)
- Data Products (1)
Institute
This chapter addresses the market launch and sales of smart services. It opens with an introduction of the new challenges that the market launch of smart services creates for companies. Then follows the discussion of a four-phase approach to the market launch of smart services. Subsequently, successful practices are presented for this approach along eight design fields of the market launch. [https://link.springer.com/chapter/10.1007/978-3-030-58182-4_8]
Towards a Methodology to Determine Intersubjective Data Values in Industrial Business Activities
(2021)
This paper contributes to a valuation framework for valuing data as an intangible asset. Especially those industrial manufacturers developing and delivering holistic digital solutions are limited in calculating the true business value of data initiatives. Since the value of data is strongly dependent on the respective use case, a completely objective valuation is not possible. This complicates decision-making on the internal side regarding investments in digital transformation, and on the external side to communicate existing benefits to third parties via financial reporting. Therefore, the target is to design a valuation framework that allows industrial manufacturers to determine an intersubjective, i.e., traceable and transparent, data value. In order to develop a framework that can be applied in practice, the approach is based on industrial case study research.