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The technical development of the 5G mobile communication technology has been successfully completed. Now, vendor companies struggle with the analysis of industrial application and sales strategies as well as the development of business cases for their customers. Since this challenge is faced by many technology providers with innovative technologies in the “trough of disillusionment”, FIR’s information technology management has developed a methodology to bridge the gap, based on the example of 5G. This paper presents a methodology for identifying applications and defining business cases to select the most profitable ones. We also validate the methodology in the 5Gang research project.