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Institute
Die resilienten Unternehmen der Zukunft kooperieren mit ihren Wettbewerbern, schreiben Gerrit Hoeborn, Daniel Spindler und Lukas Stratmann vom FIR an der RWTH Aachen. Doch nur mit einer klaren Strategie und einem gesunden Business-Ecosystem stellt sich der gewünschte Erfolg ein. In ihrem Gastbeitrag erläutern die Experten, was genau Business-Ecosystems und Koopetition sind. Sie beschreiben Strategien für den langfristigen Erfolg resilienter Unternehmen im Business-Ecosystem anhand eines Praxisbeispiels.
The European Commission set out the goal of carbon neutrality by 2050, which shall be achieved by fostering the twin transition - sustainability through digitalization. A keystone in this transition is the implementation of a prospering Circular Economy (CE). However, product information required to establish a flourishing CE is hardly available or even accessible. The Digital Product Passport (DPP) offers a solution to that problem but in the current discussion, two separate topics are focused on: its architecture and its application on batteries. The content of the DPP has not been an essential part of the discussion, although access to high-quality data about a product's state, composition and ecological footprint is required to enable sustainable decision-making. Therefore, this paper presents a classification of product data for circularity in the manufacturing industry to emphasize the discussion about the DPP's content. Developed through a systematic literature review combined with a case-study-research based on common operational information systems, the classification comprises three levels with 62 data points in four main categories: (1) Product information, (2) Utilization information, (3) Value chain information and (4) Sustainability information. In this paper, the potential content structure of a DPP is demonstrated for a use case in the machinery sector. The contribution to the science and operations community is twofold: Building a guideline for DPP developers that require scientific input from available real-world data points as well as motivating manufacturers to share the presented data points enabling a circular product information management.
Analysis of Strategic Business Ecosystem Role Models for Service-Oriented Value Creation Systems
(2023)
The way companies create service-oriented value is changing as organizational boundaries blur towards value creation in ecosystems. To position themselves strategically, practitioners need to understand the different roles in service-oriented value creation systems (SOVCS). Still, there is no evidence if existing role models can be applied for SOVCS. This paper analyses the adequacy of existing strategic role models for service-oriented business ecosystems. The suitability of the role models is evaluated using central aspects of the Service-Dominant Logic. We demonstrate that the existing central strategic role models cannot be transferred to a SOVCS and outline the research need for an adequate strategic role model. Scholars will find an overview of existing role models and use the conducted evaluation as a foundation for further service science research. Based on the identified inaccessibility, a comprehensive strategic positioning model can be developed.
The manufacturing industry consumes 54% of global energy and attributes for 20% of global CO2 emissions, demonstrating the industry’s role as global driver of climate change. Therefore, reducing its carbon footprint has become a major challenge as its current energy and resource consumption are not sustainable. Industrie 4.0 presents a chance to transform the prevailing paradigms of industrial value creation and advance sustainable developments. By using information and communication technologies for the intelligent networking of machines and processes, it has the potential to reduce energy and material consumption and is considered a key contributor to sustainable manufacturing as proclaimed by the European Commission in the term “twin transition”. As organizations still struggle to utilize the potential of Industrie 4.0 for a sustainable transformation, this paper presents a framework to successfully align their own twin transition. The framework is built upon three key design principles (micro level: leverage eco-efficient operations, meso level: facilitate circularity and macro level: foster value co-creation) derived using case study research by Eisenhardt, and four structural dimensions (resources, information systems, organizational structure and culture) based on the acatech Industrie 4.0 Maturity Index. Eleven interconnected areas of action are defined within the framework and offer a holistic and practical approach on how to leverage an organization’s twin transition. Within the conducted research, the framework was applied to the challenge of information quality and transparency required for high-value secondary plastics in the manufacturing industry. The result is a digital platform design that enables information transactions for secondary plastics and establishes a circular ecosystem. This shows the applicability of the framework and its potential to facilitate a structured approach for designing twin transitions in the manufacturing industry.