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In the age of digitalization, manufacturing companies are under increased pressure to change due to product complexity, growing customer requirements and digital business models. The increasing digitization of processes and products is opening up numerous opportunities for mechanical engineering companies to exploit the resulting potential for value creation. Subscription business is a new form of business model in the mechanical engineering industry, which aims to continuously increase customer benefit to align the interests of both companies and customers. Characterized by a permanent data exchange, databased learning about customer behavior, and the transfer into continuous innovations to increase customer value, subscription business helps to make Industry 4.0 profitable. The fact that machines and plants are connected to the internet and exchange large amounts of data results in critical information security risks. In addition, the loss of knowledge and control, data misuse and espionage, as well as the manipulation of transaction or production data in the context of subscription transactions are particularly high risks. Complementary to direct and obvious consequences such as loss of production, the attacks are increasingly shifting to non-transparent and creeping impairments of production or product quality, which are only apparent at a late stage, or the influencing of payment flows. A transparent presentation of possible risks and their scope, as well as their interrelationships, does not exist. This paper shows a research approach in which the structure of subscription models and their different manifestations based on their risks and vulnerabilities are characterized. This allows suitable cyber security measures to be taken at an early stage. From this basis, companies can secure existing or planned subscription business models and thus strengthen the trust of business partners and customers.
Ongoing digitalization and Industry 4.0 enable the development of new business models due to the increase in available data and digital connected products. A promising business model type for the machinery and plant engineering industry are subscription models, consisting of products and services offered in return for continuous payments. However, subscription-based business models are associated with extensive changes in the traditional machinery and plant engineering industry, in particular, for small and medium-sized companies (SMEs). Established concepts for the development of value propositions and business models neglect important aspects, such as the integrated development and optimization of products and services across the entire life cycle or the data infrastructure. This paper presents a concept for a methodology to support SMEs developing value propositions within subscription models. Therefore, the systematic identification of customer benefits, the determination and prioritization of subscription relevant functionalities as well as the design of product and service elements addressing those functionalities are the main aspects on which the focus is placed on. The result is a subscription value proposition canvas for SMEs to address the impact of subscription models on products and services.
Die Verschärfung des Wettbewerbsumfelds produzierender Unternehmen und die als Antwort hierauf in den Fokus rückenden agilen Methoden vergrößern die Bedeutung einer effizienten Handhabung von Änderungsprozessen. Am Beispiel des Maschinen- und Anlagenbauers Ortlinghaus zeigt der Beitrag, dass eine Kombination aus ungeeigneten Änderungsprozessen und mangelhaftem IT-Support in der Praxis oft die schnelle und gleichzeitig qualitätsgesicherte Durchführung von Änderungsprozessen verhindert. Der Zielkonflikt aus geringem Zeitbedarf und hoher Prozessqualität lässt sich durch Anpassungen in der IT-Unterstützung reduzieren. Hierdurch können Erfolgsfaktoren für ein effizientes Änderungsmanagement gehoben und die Problemfelder der Workflowunterstützung, Informationsverteilung und Datenhandhabung verbessert werden. Zentrales Hindernis zur Adressierung der Erfolgsfaktoren stellt die aktuell zur Abwicklung von Change Requests genutzte Arbeitsumgebung dar. Der Beitrag präsentiert hierfür als zentralen Lösungsansatz die Internet of Production Infrastruktur. Das Potenzial der Internet of Production Infrastruktur im Kontext des Änderungsmanagements wird anhand von drei Anwendungsbeispielen verdeutlicht. Abschließend wird der Migrationspfad für Unternehmen bei der Einführung eines effizienten Änderungsmanagements aufgezeigt.
Producing companies are confronted with a growing number of product ramp-ups, since product life cycles are decreasing and product diversity is increasing. Production Planning and Control (PPC) of ramp-up products is particularly challenging, as there is a significant lack of reliable experienced data.
The information deficit is exceptionally high for the first step of PPC process, namely Production Program Planning (PPP). The paper in hand proposes an innovative approach of cybernetic PPP that enables companies with numerous ramp-ups to design reliable and fast PPP processes that can react highly adaptable on unpredictable environmental disturbances. The Viable System Model (VSM) is used as frame of reference for the design of PPP processes in line with principles from management cybernetics.
The importance of social networks and, in particular, enterprise social networks in business contexts is increasing significantly. Regarding the prerequisites for a successful implementation of an enterprise social network, exclusively providing the technical infrastructure is insufficient. A holistic view that considers and integrates different perspectives is crucial for success. This includes technological, organisational and human aspects as equally important parts of the network. This paper identifies prerequisites for a successful launch of enterprise social networks and groups them along these three dimensions.
Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially value-based pricing has a high potential to reach higher levels of satisfaction because it equates the needs of providers and customers. Even though, it is a well-known price model and promises higher satisfaction, many companies struggle to implement it. Especially the manufacturing industry is characterized by cost-plus pricing and competition-based pricing. However, especially for digital products these pricing strategies are insufficient. Therefore, this paper aims at exploring the design fields for value-based pricing of digital products in the manufacturing industry. To achieve this, the basics of digital products and value-based pricing are explored. Furthermore, an expert workshop is conducted that follows a framework for value-based pricing consisting of four consecutive steps analysis, price strategy, pricing, and market launch to capture the design fields. This paper concludes with limitations, and practical and research implications.
Maximising economies of scale in individualised production is a vital issue for producing companies in high wage countries. A decisive enabler for this is the management of product and process complexity by systematic standardisation. Due to the strong and far-reaching impact of complexity on the value added chain, its management requires an integrative consideration of the entire product and production system.
The following paper introduces a methodology facing this challenge. The core element of this methodology is an integrative and complexity-focused assessment model. This assessment model has been validated experimentally by analysing key company data from more than 50 German toolmaking firms. Findings of this empirical investigation are presented in this paper.
The steady increasing of supply chain complexity due to a rising global cross-linking of production and sales regions leads to an increasing sensitivity to disturbances while in the meantime the requirements of the availability, the time of delivery and the security of supplies within the supply chain increases. To meet this challenges the security of the supply chain infrastructure and the feasibility of supply chain processes need to be ensured, despite of the high specialization within the supply chain partners, the low stock and time buffers, and the information shortcoming between supply chain partners.
In this research, a System Dynamics simulation model, based on the manufacturing supply chain model of Sterman, has been developed for representing the actual complexity and dynamic in manufacturing supply chains. Therefore, the modeled manufacturing supply chain shows the processes of a four level supply chain focusing the processes and interactions of the mid-positioned two supply chain participants. The main contribution of the work described in this paper, is the description and implementation of necessary additional modules and parameters to Sterman’s basic model for the diagnosis of disturbance impacts as well as for the realization of supply chain adjustments. Finally, the model has been simulated and examined for realistic values.
Applying Game Theory in Procurement. An Approach for Coping with Dynamic Conditions in Supply Chains
(2014)
Producing companies are facing continually changing conditions accompanied by higher requirements with respect to the flexible configuration of their supply chain. The challenge resulting from this initial situation is to develop systems that have the availability of adjusting their planning procedures and aims depended on the situation and therefore accommodate the increasing demand for flexibility. To address this challenge game theory seems to be a new and promising approach. The aim and added-value of the research work described here is to develop a decision model for the area of procurement using solutions concepts of game theory. Especially in times of high volatility such a decision model can support material requirements planners better than today's common selective planning logics.
In this paper the model to be solved by game theoretic solution concepts is presented. A research study has been conducted which proved the need for combining existing methods of procurement quantity calculation by means of game theoretic solution concepts. Some of the results of this study are presented in this paper. In the last part of the paper a structure for classifying game theoretic models is presented. This structure should support in selecting the appropriate solution concept for real-life decision-situations and is able to support in any practical application-field finding out the most appropriate game theoretic solution concept.