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Ongoing digitalization and Industry 4.0 enable the development of new business models due to the increase in available data and digital connected products. A promising business model type for the machinery and plant engineering industry are subscription models, consisting of products and services offered in return for continuous payments. However, subscription-based business models are associated with extensive changes in the traditional machinery and plant engineering industry, in particular, for small and medium-sized companies (SMEs). Established concepts for the development of value propositions and business models neglect important aspects, such as the integrated development and optimization of products and services across the entire life cycle or the data infrastructure. This paper presents a concept for a methodology to support SMEs developing value propositions within subscription models. Therefore, the systematic identification of customer benefits, the determination and prioritization of subscription relevant functionalities as well as the design of product and service elements addressing those functionalities are the main aspects on which the focus is placed on. The result is a subscription value proposition canvas for SMEs to address the impact of subscription models on products and services.
More and more manufacturing companies are starting to transform the transaction-based business model into a customer value-based subscription business to monetize the potential of digitization in times of saturated markets. However, historically evolved, linear acquisition processes, focusing the transactionoriented product sales, prevent this development substantially. Elemental features of the subscription business such as recurring payments, short-term release cycles, data-driven learning, and a focus on customer success are not considered in this approach. Since existing transactional-driven acquisition approaches are not successfully applicable to the subscription business, a systematic approach to an acquisition cycle of the subscription business in the manufacturing industry is presented, aiming at a long-term participative business. Applying a grounded theory approach, a task-oriented model for themanufacturing industry was developed.
The model consisting of five main tasks and 14 basis tasks serves as best practice to support manufacturing companies in adapting or redesigning acquisition activities for their subscription business models.
Inhaltsangabe Band:
Die vernetzte Digitalisierung hat die produzierende Industrie fundamental verändert. Im Rahmen dessen eröffnen sich produzierenden Unternehmen kontinuierlich neue Chancen, in einem zunehmend dynamischen und durch das Internet geprägten Wettbewerb, wirtschaftliche Erfolge zu erzielen. Durch die veränderten Rahmenbedingungen der vernetzten Digitalisierung müssen produzierende Unternehmen jedoch neue Ansätze für die Organisation der digitalen Transformation verfolgen: Sie müssen die neue Führungsaufgabe Digitalisierungsmanagement gestalten. Dabei muss das Digitalisierungsmanagement eine breite Aufgabenvielfalt abdecken.
Dieses Buch befähigt produzierende Unternehmen die digitale Transformation erfolgreich zu gestalten. Dazu werden Nutzen und Funktionsweisen der wesentlichen Aufgaben des Digitalisierungs- und Informationsmanagements praxisnah dargestellt. Ein spezifisch für produzierende Unternehmen, die eine digitale Transformation anvisieren, entwickeltes Digitalisierungs- und Informationsmanagement-Modell verknüpft schließlich die Inhalte.
Das vorliegende Buch ist als ein Nachschlagewerk für Führungskräfte und Entscheider entwickelt worden, die die Herausforderungen der Realisierung von digitalen Geschäftsmodellen, digitalisierten Produkten und digitalen Geschäftsprozessen angehen wollen. Die Methoden in diesem Buch helfen dabei, die richtigen Managementaufgaben zu verfolgen und diese in der Unternehmensorganisation umzusetzen. Dabei werden auch die Schnittstellen zwischen dem strategischen Digitalisierungsmanagement und dem taktischen bis operativen Informationsmanagement behandelt. Das Buch bietet einen schnellen und einfachen Zugriff auf die wichtigsten Methoden und viele unterstützende Beispiele. Es ist Teil der Reihe „Handbuch Produktion und Management“ und ergänzt dessen Ordnungsrahmen.
(Quelle: https://link.springer.com/book/10.1007/978-3-662-63758-6)
Electricity generated by wind turbines (WT) is a mainstay of the transition to renewable energy. In order to economically utilize WT is, operating and maintenance costs, which account for 25% of total electricity generation costs in onshore WT’s, are a focus of cost reduction activities. Implementing a data-driven prescriptive maintenance approach is one way to achieve this. So far, various approaches for prescriptive maintenance for onshore WT’s have been suggested.
However, little research has addressed the practical implementation considering sociotechnical aspects. The aim of this paper is therefore to identify success factors for the successful implementation of such a maintenance strategy with clear and holistic guidance on how existing knowledge on prescriptive maintenance from science can be transferred to business practice. These recommendations are developed through case study research and classified in the four structural areas of Acatech’s Industry 4.0 Maturity Index: Resources, Information Systems, Organizational Structure and Culture.