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Institute
Europa als erster klimaneutraler Kontinent bis 2050 – unter diesem ambitionierten Ziel treibt die Europäische Union eines der größten Transformationsprogramme dieses Jahrhunderts voran. Das Leben und die Gesellschaft wie sie heute existiert, werden in allen Bereichen signifikanten Musterwechseln unterliegen. Von zentraler Bedeutung bei dieser Transformation wird die Mobilität von Personen und Gütern sein. Eine Reduktion von 90 % der Treibhausgasemissionen soll in weniger als drei Dekaden realisiert werden. Insbesondere im Bereich der Urbanen Logistik ist ein nahtloses Zusammenspiel der verschiedensten Akteure, unterstützt durch neuartige digitale und physische Infrastrukturen, notwendig, um eine nachhaltige Zielerreichung bei mindestens konstantem Serviceniveau sicherzustellen. Cross-industrielle Ansätze, die über das Zusammenspiel von komplementären Lösungsbausteinen Co-Creation ermöglichen, werden zum zentralen Wettbewerbsvorteil für alle Akteure. Die Gestaltung von Business Ecosystems rückt deshalb zunehmend in den Fokus und wird aufgrund des enormen Potenzials für die Urbane Logistik in diesem Beitrag beleuchtet.
Objectives and Key Results (OKR) is an approach that focuses on the company's goals through trust-based agreements between leaders and employees. With the OKR framework in its original form, strategic business goals are aligned with the employees' active involvement, which promotes intrinsic motivation, transparency, commitment, and alignment. Inspired by the successes at Google and Intel and shaped by its use in the tech industry, the use of OKR increased across industries. Although companies within all sectors use the OKR framework, numerous implementation efforts fail. The challenges of practitioners are not fully addressed in the development of implementation concepts for OKR. One main reason is that these challenges are not taken into account in scientific publications. The paper aims to investigate to what extent existing OKR frameworks need to be adapted to provide companies with suiting implementation guidance. Firstly, OKR is placed in the context of academically widely discussed Performance Management Systems (PMS).
Secondly, criteria for successful PMS implementation are identified and used as a baseline for analyzing existing OKR implementation concepts. A systematic literature review shows the current state of research, identifying existing OKR implementation concepts from practice and theory. The OKR implementation concepts identified are systematically mapped to the series of identified criteria for PMS implementation. It is shown that the existing OKR frameworks do not address the described criteria necessary for a successful implementation of PMS, thus the adaptation of existing OKR implementation concepts is required.