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Smart Services als Enabler von Subscription-Geschäftsmodellen in der produzierenden Industrie
(2022)
[Der Sammelband] Widmet sich den in Wissenschaft und Praxis aktuell intensiv diskutierten Fragestellungen zu Smart Services. Befasst sich mit Geschäftsmodellen, Erlösmodellen und Kooperationsmodellen von Smart Services. Geht auf branchenspezifische Besonderheiten von Smart Services ein. (link.springer.com)
Smart Service Engineering
(2019)
In our digitalized economy, many traditional service engineering models lack flexibility, efficiency and adaptability. As today’s market differs significantly from the market of the late 20th century, service engineering models must meet different requirements today than they had to meet in the past. The present paper starts off by providing an overview of the requirements that modern service engineering models need to fulfill in order to succeed in today’s economic environment. Afterwards, three promising models that meet several of these requirements will be introduced.
Service Engineering Models
(2019)
Since the field of service engineering emerged in the late 20th century, the service industry has undergone drastic changes. Among the reasons for these changes is the increasing digitalization, which has made it difficult for companies to successfully develop new service offerings. While numerous service engineering models are available to provide guidance during the design of new services, many of them cannot keep up with the requirements of today’s economic environment. The present paper examines the requirements that service engineering models need to meet in order to be suitable guidelines for the digital age. To this end, the introduction illustrates how digitalization has changed the service industry. Afterwards, selected service engineering models and related norms are presented. Finally, a set of requirements for modern service engineering models derived from best practices from recent years is introduced.
Ziel des Forschungsbereichs "Selbstoptimierende Produktionssysteme" ist es, sowohl technische als auch soziotechnische Produktionssysteme zu entwickeln, die durch Selbstoptimierung eine bessere Performance erreichen, als bei der Auslegung geplant und erwartet werden kann. Im Fokus steht die Steigerung der Produktivität in der Produktion direkt vor Ort. Bedeutend ist die dezentrale Entscheidungsfähigkeit der Mitarbeiter auf dem Shopfloor und in unterstützenden Bereichen, sowie der kognitiven und adaptiven Systeme und Netzwerke in der Produktion.
Erfolgreiche Serviceinnovation im Zeitalter industrieller, datenbasierter Dienstleistungen unterscheidet sich deutlich von bisherigen Ansätzen der klassischen Dienstleistungsentwicklung. Diese Erkenntnis konnte aus einem breit angelegten Benchmarking in der deutschen Industrie gewonnen werden. Die Benchmarking-Studie identifizierte besonders erfolgreiche Unternehmen, deren Methoden und Ansätze zur Gestaltung innovativer Dienstleistungen in Form von Fallstudien im Detail untersucht wurden. Als Kernergebnis ergeben sich sechs Prinzipien, die erfolgreiche Serviceinnovation für datenbasierte Dienstleistungen auszeichnen.
The industrial food production is currently caught between the increas-ing demands of numerous stakeholders, economic profitability and the challenges of digitization. A solution to face these various challenges can be seen in the aggregation of data into higher-value, independent data products that can be of-fered and sold on a buyer's market. Large amounts of heterogeneous data are already available in the value chain of the industrial food production, e.g. throughout the data-driven harvesting of primary products, further processing by interconnected production facilities and the information-intensive product distri-bution to end consumers. However, the data is usually only evaluated and used locally for the optimization of internal processes or, at the most, within compre-hensive partnerships. The purpose of this paper is to identify new revenue oppor-tunities for current and future players in the industrial food production by using data as an independent economic good (data products). For this purpose, scenar-ios for the development and use of data products via Industrial Internet of Things platforms are developed for a food technical reference process, the industrial chocolate production and its value chain. On this basis, examples for different types of data products and their value propositions are derived. The results can not only serve food producers and relevant stakeholders but all industrial produc-ers as an input for the future, yield-increasing orientation of their business models.
Vor dem Hintergrund zunehmend komplexer und vernetzter Wertschöpfungsnetzwerke und in Zeiten sich ständig verändernder Rahmenbedingungen steigt für Unternehmen die Bedeutung einer resilienten Gestaltung ihrer Wertschöpfungsnetzwerke. Durch die hohe Vernetzung in einem Wertschöpfungsnetzwerk entsteht eine starke Abhängigkeit zwischen den einzelnen Akteuren. Störungen haben somit häufig nicht nur Auswirkungen auf einzelne Unternehmen, sondern betreffen verschiedene Akteure der Wertschöpfungsnetzwerke. Tritt nun eine Störung auf, kann sich diese im gesamten Netzwerk ausbreiten. Erst der konkrete Eintritt solcher Störungen im großen Umfang – wie zuletzt im Zuge der Corona-Pandemie oder der Blockierung des Suez-Kanals – führt Unternehmen regelmäßig dazu, sich mit ihren Wertschöpfungsnetzwerken auseinander zu setzen. Eine Möglichkeit zur Sicherung der Leistungsfähigkeit in einem volatilen Umfeld stellt der Aufbau von Resilienz dar. Insgesamt ist es hierbei das Ziel, Wertschöpfungsnetzwerke so zu gestalten, dass sie im Falle einer Störung möglichst wenig beeinträchtigt sind und schnell in den ursprünglichen oder einen besseren Zustand zurückkehren können.
This paper addresses the challenge of modelling individual cyber-physical systems (CPS) for small and medium-sized enterprises (SMEs) in manufacturing industries. CPS are key technology building blocks for the implementation of Industrie 4.0. Especially for SMEs the increase of production efficiency and reduction of manufacturing costs through CPS offer potential to maintain their competitiveness and innovation capacity. Although SMEs perceive the potential of CPS, they often lack financial and human resources to acquire the necessary CPS-competencies as well as an overview of all the currently available technological solutions. To overcome this issue a matching platform will offer SMEs support in finding suitable CPS-components by letting them express their functional and technical requirements. The matching logic is based on a set of morphologies that encompasses the functional and requirement spectrum of CPS-components. The matching algorithm analyses the input for congruence of requirements and available technologies and suggests suitable technology combinations. This paper describes the methodology of the matching platform, and introduces the research work to define and to develop the technology morphologies. The presented results facilitate the selection and configuration of CPS for SMEs.
Industrie 4.0 is changing the industrial landscape in an unanticipated way. The vision for manufacturing industries is to transform to an agile company, in order to react on occurring events in real-time and make data based decisions. The realization requires also new capabilities for the information management. To achieve this goal agile companies require taking measured data, analyzing it, deriving knowledge out of this and support with the knowledge their employees. This is crucial for a successful Industrie 4.0 implementation, but many manufacturing companies struggling with these requirements. This paper identifies the required capabilities for the information management to achieve a successful Industrie 4.0 implementation. [https://link.springer.com/chapter/10.1007/978-3-319-65151-4_3]
Die Variantenfließfertigung ermöglicht die Herstellung konfigurierbarer Produkte bei kurzen Durchlaufzeiten und geringen Beständen. Im Vergleich zu anderen Organisationsformen der Produktion gestaltet sich die Produktionsplanung und -steuerung aufgrund der Variantenvielfalt als anspruchsvoll. Im vorliegenden Beitrag wird der erste Schritt einer Methodik vorgestellt, welche für die Konfiguration der Reihenfolgeplanung entwickelt wurde.
Competitive differentiation in the manufacturing sector is no longer based on product and service innovations alone but on the ability to monetize the usage phase of products and services. To this end, manufacturers are increasingly looking at so-called subscription business models as a way of supplementing the traditional sale of products and services. Since supplier success in the subscription business is directly dependent on customer success, the setup and expansion of a so-called Customer Success Management (CSM) is required. While CSM has already been established in the software industry for several years, companies in the manufacturing sector are often still in the conceptual phase of a CSM, parallel to the setup and expansion of their subscription business. Therefore, this paper aims to support the set-up of a CSM by providing a reference data model, based on case study research, that can be used to support the organizational or daily CSM tasks and to serve as a blueprint for conceptualizing CSM-specific IT systems.
Raus aus der Schockstarre!
(2019)
Nie war die Stellung von vermeintlichen Marktführern unsicherer als im Zeitalter der Digitalisierung. Die neuen technischen Möglichkeiten, in innovativen Geschäftsmodellen Wert aus der explodierenden Datenmenge zu schöpfen, wirbeln den Markt durcheinander. Wer mit dem technischen Wandel nicht mitgeht, riskiert, rasch abgehängt zu werden. Die gute Nachricht: Der Weg zur Industrie 4.0 ist ein Weg der kleinen Schritte. Überschaubare Maßnahmen heute sind allemal besser als der ganz große Wurf übermorgen.
Ein ständig wachsender Preisdruck und immer individuellere Kundenaufträge sind nur zwei Kennzeichen der industriellen Produktion im europäischen Wirtschaftsraum. Gerade in Deutschland ansässige Unternehmen können im internationalen Wettbewerb in den wenigsten Fällen allein aufgrund des Produktpreises konkurrenzfähig bleiben. Stattdessen bauen diese Unternehmen ihre Wettbewerbsvorteile anderweitig aus und verfolgen vielmehr eine konsequente Kundenorientierung, hohe Logistikleistung oder Prozessbeherrschung. In diesem Umfeld setzten zahlreiche Unternehmen bereits frühzeitig auf eine Reduzierung ihrer Wertschöpfungstiefe und verlagerten verschiedene Entwicklungs- oder Produktionsschritte auf andere Unternehmen mit komplementären Kompetenzen. Damit rückte die überbetriebliche Zusammenarbeit bzw. Koordination der Auftragsabwicklung entlang einer mehrstufigen Lieferkette oder innerhalb eines polyzentrischen Unternehmensnetzwerks zunehmend in den Mittelpunkt betrieblicher Anstrengungen. So gilt es also heute, in Netzwerkstrukturen zu denken, diese ganzheitlich zu gestalten und effizient zu organisieren. Der Beitrag konkretisiert am Beispiel des Aachener PPS-Modells geeignete Referenzmodelle und zeigt Entwicklungspfade einer wertorientierten Logistikgestaltung auf.
In the food industry, a very large potential of data ecosystems is seen, in which data is understood, exchanged and monetized as an economic asset. However, despite the enormous economic potential, companies in the food industry continue to rely on traditional, product-oriented business models. Existing data in the value chain of industrial food production, e.g., in harvesting, logistics, and production processes, is primarily used for internal optimization and is not monetized in the form of data products. Especially the pricing of data products is a key challenge for data-based business models due to their special characteristics compared to conventional, analog offerings and multiple design options. The goal of this work is therefore to solve this issue by developing a framework that allows the identification of pricing models for data products in the industrial food production. For this purpose, following the procedure of typology formation, essential design parameters and the respective characteristics are derived. Furthermore, three types for pricing models of data products are shown. The results will serve not only stakeholders in the food industry but also manufacturing companies in general as input for an orientation of their databased business models.
Pricing for Smart-Product-Service-Systems in Subscription Business Models for Production Industries
(2021)
In the production industry, subscription business models have the potential to create long-term relationships where a supplier provides a continuous value-oriented service to a customer based on digitalisation. Monetising this increase in value through pricing represents a central challenge for suppliers in subscription business. Unlike the current dominant transactional business, the focus of pricing is on the value-in-use of the customer (e.g. on the increase in output for the customer). In this regard, there is so far no pricing approach for practice that allows the linking of the performance data of the customer with the periodically charged price. However, in subscription businesses, such an approach is required to create win-win situations for the customer and supplier through continuous performance improvement. Therefore, this paper develops a novel process model for pricing of smart-product-service-systems in subscription business for production industries. This process can serve as basis for suppliers of subscriptions in the production industry to align pricing with the created value-in-use. In the long term, this allows companies to systematically develop their pricing to monetise the potential of digitalisation.
Electricity generated by wind turbines (WT) is a pillar of the transition to renewable energy [1]. In order to economically utilize WTs, operating and maintenance costs, which account for 25% of total electricity generation costs in onshore WTs, are a focus of cost reduction activities [2]. A prescriptive maintenance approach can support in achieving this goal. Prescriptive maintenance is a maintenance approach, where asset condition data is collected and analyzed to recommend specific actions to prevent breakdowns and reduce downtimes. However, the processing and analysis of data is quite complex. Especially unstructured data (such as comments of service technicians in free text fields) is often left unused, as companies, mostly SMEs lack the capacity to carry out these analyses. In this work we propose an approach to utilize the information from service reports, maintenance reports as well as status records from SCADA systems for the development of a prescriptive maintenance approach to onshore WTs. To achieve this, an ontology was utilized in this approach to codify implicit knowledge of service technicians and aid in making unstructured data usable for further analysis. The ontology was used to link historical service and maintenance reports with status codes, thus enabling automated analysis. In interviews with WT topic experts and through further research, damage mechanisms and corresponding maintenance measures were identified and a measure catalogue was developed to support service and maintenance activities. The recognition of the root cause of problems allows for a prescriptive maintenance approach that recommends targeted actions to reduce downtimes and optimize maintenance activities, it also allows to effectively control the outcome of maintenance activities and optimize their execution.
Blockchain-Lösungen sind bisher vor allem im Finanzbereich bekannt
und erfolgreich. Doch ihre unbestreitbaren Vorteile bieten weit darüber
hinaus Potenzial und machen sie auch für industrielle Anwendungen
interessant. Vor allem Lieferketten mit ihren komplexen Strukturen,
vielen Beteiligten sowie verschiedensten Material-, Informations- und
Finanzströmen lassen sich mit der Technologie erheblich effizienter
gestalten.
Subscription business transforms traditional business models of machinery and plant engineering. Many manufacturing companies struggle to pull out the potential created by Industry 4.0 and make it economically usable. In addition to technological innovations, it is necessary to transform the business model. This leads to a shift from ownership-based and product-centric business models to outcome-based business models, which focus on the customer's value and thus realize a unique value proposition and competitive advantage – the outcome economy. Based on a case study analysis among manufacturing companies, this paper provides further clarification including a definition and constituent characteristics of subscription business models in machinery and plant engineering.
Nowadays, cyber physical systems support the improvement of efficiency in intralogistics by controlling and manipulating the production and logistic environment autonomously. Due to the complexity of the individual production processes, designing suitable cyber-physical systems based on their existing production environment is a challenge for companies.
This paper presents a new methodology on how to design cyber-physical systems conceptually to suit an individual production environment. Compared to existing design approaches, this methodology matches immediately the required functions to existing information and communication technology’s components insisting on the neutral assimilation of requirements.
Therefore, the requirement specification asks for needed functions in relating to offered functions of information and communication technology (ICT) components. The paper focusses the use case of implementing a cutting-edge mobile network technology into an existing tracking and tracing process.
Die digitale Transformation hat mittlerweile alle Wertschöpfungsstufen im industriellen Sektor erfasst. So ist ein großer Teil aktuell produzierter Maschinen bereits mit Sensorik und Software ausgestattet und kommuniziert über digitale Infrastrukturen. Stetig sinkende Kosten für Sensorik , Vernetzungstechnologien, Rechen- und Speicherleistung erlauben Unternehmen die wirtschaftliche Erhebung und Verarbeitung von Daten in einem bisher nicht gekannten Ausmaß. Diese Veränderungen durch Digitalisierung und Industrie 4.0 müssen Unternehmen als Chance für den industriellen Service nutzen.
Digitalization is changing the industrial landscape in a way we did not anticipate. The manufacturing industries worldwide are working to develop strategies and concepts for what is labelled with different terms such as the Industrial Internet of Things in the USA or Industrie 4.0 in Germany. Many industrialized economies are driven by the production sector and this sector needs specific approaches and instruments to take up other than those approaches we know from start-ups and ventures coming from Silicon Valley and other places. In this paper, we demonstrate an appropriate approach to transform producing companies in a systematic and evolutionary approach.
In particular, the objective of this paper is to provide results from two initiatives which conceptually build upon each other and are of particular relevance for the production industry. First, we present a global survey on the state of implementation and the future perspectives of the concept Industrie 4.0 from 2016. Findings from this study have forced parts of the German industry to heavily invest into a common approach to accelerate change towards Industry 4.0 in order to stay competitive in worldwide economy. This approach is presented in a second part.
Nachhaltige Lieferketten
(2021)
Das Thema der Nachhaltigkeit ist nicht zuletzt aufgrund aktueller Entwicklungen zunehmend in den gesellschaftlichen und unternehmerischen Fokus gelangt. Pandemien, Naturkatastrophen, aber auch regulatorische Auflagen zur Erfüllung von Klimaschutzzielen haben zu einem Umdenken geführt. Im Rahmen des Thementags „Sustainable Supply-Chain-Management“ hat das FIR an der RWTH Aachen zusammen mit Expert:innen aus Wirtschaft und Forschung Thesen erarbeitet, die widerspiegeln, wie das Thema Nachhaltigkeit aktuell in deutschen Unternehmen wahrgenommen und umgesetzt wird und welche besondere Bedeutung dem Supply-Chain-Management dabei zukommt. Nachhfolgend werden diese und deren Implikationen für die Praxis vorgestellt.
Progress in the development of small electric and hybrid aircraft promises business opportunities for thin-haul air mobility services. In order to develop demand-oriented flight plan scenarios for Germany, this paper presents a model to estimate the marked volume of thin-haul air mobility. To quantify the potential demand, our model includes the steps of trip generation, trip distribution and mode choice. Trip generation and distribution takes place between 412 geographic subdivisions of Germany and is based on calibrated traffic forecast data for the year 2030. For the first time the five relevant modes of transport, namely: car, intercity train, intercity bus, commercial aircraft and thin-haul air mobility services, have been included in one model. The step of choosing the transport mode is implemented via a generalized cost approach, taking into account travel costs and travel time. Additionally, route modeling of all transport modes is enhanced by real market data using large-scale data readouts of web interfaces. As primary result we predict a market share of 6 % or 81 million trips per year for thin-haul air mobility services. The demand concentrates on a small number of airports: 30 % of the trips are estimated to be between only 20 airports. Hubs and main routes are identified to offer the potential for scheduled air services.
Anwendungsfälle wie intelligente Routenoptimierung und fortschrittliche Simulationsalgorithmen repräsentieren das riesige Einsatzspektrum von Methoden der künstlichen Intelligenz. Steigende Anforderungen an Liefertermintreue, Flexibilität und Transparenz wie bspw. Emissionsverfolgung, erfordern zunehmend den Einsatz von KI. Die Nutzung dieser Schlüsseltechnologie und die Hebung der Potenziale scheitern oft an der Komplexität in Bezug auf die Eingrenzung und Identifikation von wirtschaftlich relevanten Anwendungsfällen. Unternehmen müssen den Business Fit zwischen den wirtschaftlichen Erfolgsaussichten und den dafür benötigten digitalen Bausteinen herstellen. Mit dem Digital-Architecture Management lassen sich die relevanten KI-basierten Anwendungsfälle identifizieren und eine Roadmap aufbauen, um die datenbasierte Entscheidungsfähigkeit in der Logistik zu verbessern.
Ongoing digitalization and Industry 4.0 enable the development of new business models due to the increase in available data and digital connected products. A promising business model type for the machinery and plant engineering industry are subscription models, consisting of products and services offered in return for continuous payments. However, subscription-based business models are associated with extensive changes in the traditional machinery and plant engineering industry, in particular, for small and medium-sized companies (SMEs). Established concepts for the development of value propositions and business models neglect important aspects, such as the integrated development and optimization of products and services across the entire life cycle or the data infrastructure. This paper presents a concept for a methodology to support SMEs developing value propositions within subscription models. Therefore, the systematic identification of customer benefits, the determination and prioritization of subscription relevant functionalities as well as the design of product and service elements addressing those functionalities are the main aspects on which the focus is placed on. The result is a subscription value proposition canvas for SMEs to address the impact of subscription models on products and services.
Mehr als nur ein Hype
(2021)
Blockchain-Lösungen sind bisher vor allem im Finanzbereich bekannt und erfolgreich. Doch ihre unbestreitbaren Vorteile bieten weit darüber hinaus Potenzial und machen sie auch für industrielle Anwendungen interessant. Vor allem Lieferketten mit ihren komplexen Strukturen, vielen Beteiligten sowie verschiedensten Material-, Informations- und Finanzströmen lassen sich mit der Technologie erheblich effizienter gestalten.
Since 2016, the “Digital in NRW” Competence Centre has been supporting SMEs in the manufacturing industry in designing their individual digital transformation. With an Industry 4.0 maturity assessment, we define the status quo of SMEs, derive SME-specific measures from this, develop a digitalization roadmap and accompany the SME transformation. This paper presents the results of the four-year SME support. By analyzing the results of all maturity assessments, potential analysis and design workshops, we present the most frequent and most effective measures for a successful digital transformation of SMEs. The result of the paper is an action guideline for SMEs to initiate their own digital transformation based on formalized experience.
Long-term production management defines the future production structure and ensures the long-term competitiveness. Companies around the world currently have to deal with the challenge of making decisions in an uncertain and rapidly changing environment. The quality of decision-making suffers from the rapidly changing global market requirements and the uniqueness and infrequency with which decisions are made. Since decisions in long-term production management can rarely be reversed and are associated with high costs, an increase in decision quality is urgently needed. To this end, four different applications are presented in the following, which support the decision process by increasing decision quality and make uncertainty manageable. For each of the applications presented, a separate digital shadow was built with the objective of being able to make better decisions from existing data from production and the environment. In addition, a linking of the applications is being pursued:
The Best Practice Sharing App creates transparency about existing production knowledge through the data-based identification of comparable production processes in the production network and helps to share best practices between sites. With the Supply Chain Cockpit, resilience can be increased through a data-based design of the procurement strategy that enables to manage disruptions. By adapting the procurement strategy for example by choosing suppliers at different locations the impact of disruptions can be reduced. While the Supply Chain Cockpit focuses on the strategy and decisions that affect the external partners (e.g., suppliers), the Data-Driven Site Selection concentrates on determining the sites of the company-internal global production network by creating transparency in the decision process of site selections. Different external data from various sources are analyzed and visualized in an appropriate way to support the decision process. Finally, the issue of sustainability is also crucial for successful long-term production management. Thus, the Sustainable Footprint Design App presents an approach that takes into account key sustainability indicators for network design. [https://link.springer.com/referenceworkentry/10.1007/978-3-030-98062-7_15-1]
Changing customer demands lead to increasing product varieties and decreasing delivery times, which in turn pose great challenges for production companies. Combined with high market volatility, they lead to increasingly complex and diverse production processes. Thus, the susceptibility to disruptions in manufacturing rises, turning the task of Production Planning and Control (PPC) into a complex, dynamic and multidimensional problem. Addressing PPC challenges such as disruption management in an efficient and timely manner requires a high level of manual human intervention. In times of digitization and Industry 4.0, companies strive to find ways to guide their workers in this process of disruption management or automate it to eliminate human intervention altogether. This paper presents one possible application of Machine Learning (ML) in disruption management on a real-life use case in mixed model continuous production, specifically in the final assembly. The aim is to ensure high-quality online decision support for PPC tasks. This paper will therefore discuss the use of ML to anticipate production disruptions, solutions to efficiently highlight and convey the relevant information, as well as the generation of possible reaction strategies. Additionally, the necessary preparatory work and fundamentals are covered in the discussion, providing guidelines for production companies towards consistent and efficient disruption management.
Machine Learning
(2019)
Die Vernetzung von Mitarbeiter*innen und Maschinen sowie die zunehmende Automatisierung, auch von Wissensarbeit, wird die Rolle der Beschäftigten im industriellen Wertschöpfungsprozess fundamental verändern. Aus diesem Grund ist arbeitsbezogene Kompetenzentwicklung aus wirtschaftlicher, gesellschaftlicher sowie sozialer Perspektive ein zentraler Schlüsselaspekt für die mittelfristige Sicherung der Wettbewerbsfähigkeit. Personalabteilungen haben bislang jedoch meist nur bedingt Kenntnisse über die bevorstehenden Veränderungen und die sich daraus ergebenden Kompetenzanforderungen an die Mitarbeiter*innen. Ziel des Forschungsvorhabens LidA war es, die sich aufgrund der fortschreitenden Digitalisierung verändernden Kompetenzanforderungen entlang definierter Industrie-4.0-Reifegradmodelle zu spezifizieren. Hierzu wurden Beschäftigte befähigt, indem zum einen ihre Selbstlernkompetenz gefördert wurde und zum anderen individuelle Lernpfade abgeleitet worden sind. Anschließend wurden diese mit passender Didaktik in Lehr- und Lernmodule überführt und auf einer bewährten Open-Source-Plattform für eine breite Nutzergruppe verfügbar gemacht. Diese soll einem breiten Nutzerkreis, speziell KMU, eine bedarfsgerechte Schulung der Mitarbeiter*innen im Zeitalter des digitalen Wandels gewährleisten.
Das Gegenteil von Theorie ist die Praxis. So sagt man landläufig und unterstellt damit oft, dass wissenschaftiche Erkenntnisse nicht immer für den Alltag taugen. Dass Theorie aber nicht gleich Theorie ist und Wissenschaft und Praxis trotz aller Unterschiedlichkeit aufeinander angewiesen sind, darauf weist das
FIR an der RWTH Aachen schon mit der Auflösung seines Akronyms hin: „Forschung. Innovation. Realisierung."
Prinzipien zur erfolgreichen Umsetzung von KI-Geschäftsmodellinnovationen
In Zeiten des zunehmenden globalen Wettbewerbs und hoch vernetzter Wertschöpfungsketten entwickelt sich Künstliche Intelligenz zu einem immer wichtiger werdenden Wettbewerbsfaktor für Unternehmen am Wirtschaftsstandort Deutschland. Durch den Einsatz von KI-Verfahren können nicht nur interne Geschäftsprozesse kostensenkend optimiert, sondern auch neue, digitale Geschäftsfelder und -modelle erschlossen werden. Es lassen sich zum einen Trends identifizieren, denen der Einsatz von KI in deutschen Unternehmen folgt. Zum anderen zeigt sich, dass sich KI unterschiedlich stark auf verschiedene Dimensionen innovativer Geschäftsmodelle auswirkt. Insgesamt lassen sich so Prinzipien ableiten, die die erfolgreiche Umsetzung von KI-Geschäftsmodellinnovationen beschreiben.
Neue Technologie- und Anwendungstrends kennzeichnen KI-Nutzung
Die tatsächliche KI-Landschaft in den Wertschöpfungsketten von KI-nutzenden Unternehmen ist durch Trends gekennzeichnet. Diese lassen sich in Technologie- und Anwendungstrends unterteilen. Experteninterviews zeigen beispielsweise, dass KI-Anwendungen bevorzugt auf Cloud-Infrastrukturen entwickelt und bereitgestellt werden. Das wiederum rückt die Frage nach der Wahrung der Datensouveränität in den Vordergrund. Anwendung findet KI tendenziell zur Prognose und Überwachung.
Sechs Prinzipien beeinflussen die erfolgreiche Umsetzung von KI-Geschäftsmodellinnovationen
Fallstudien über ein breites Spektrum der deutschen Wirtschaft beleuchten, welche Aspekte eines KI-basierten Geschäftsmodells den größten Effekt auf das Unternehmen haben. Hier lässt sich ein besonders hoher Einfluss von KI auf das Nutzenversprechen neuartiger, digitaler Leistungen der Unternehmen an die Kundinnen und Kunden feststellen. So lassen sich sechs Erfolgsprinzipien zur erfolgreichen Implementierung von KI-Technologien identifizieren, um die wirtschaftliche Nutzung von KI für Unternehmen in Deutschland im globalen Wettbewerb weiter zu steigern. So empfiehlt es sich zum Beispiel – neben der Auswahl des richtigen KI-Anwendungsfalles – ebenfalls darauf zu achten, dass die KI-Anwendung sowohl den Anbietenden wie auch den Anwendenden nützt. Diese und weitere Erfolgsprinzipien werden detailliert in der Studie Künstliche Intelligenz – Geschäftsmodellinnovationen und Entwicklungstrends beschrieben.
Aufgrund kürzer werdender Produktzyklen und steigender Produktvielfalt werden produzierende Unternehmen mit einer zunehmenden Anzahl von Produktanläufen konfrontiert. Ziel aktueller Forschungsaktivitäten ist es daher, anlaufintensive Unternehmen zu befähigen, verlässliche Produktionsprogramme in kurzer Zeit zu erstellen. Lerneffekte sollen genutzt werden können ohne Diversifikationseffekte zu vernachlässigen. Zur Erreichung dieser Zielsetzung wird ein Modell für eine kybernetische PPP bei Produktanläufen entwickelt.
Klar Schiff
(2009)
Im Rahmen dieser Studie untersuchten das Forschungsinstitut für Rationalisierung e. V. an der RWTH Aachen und die Universität St. Gallen
(Lehrstuhl Produktionsmanagement) 24 Veröffentlichungen von 11 Beratungsunternehmen. Dabei wurden über 200 Aussagen zur Bewältigung der Krise bewertungsneutral identifiziert und analysiert.
Manufacturing companies (MFRs) are increasingly extending their
portfolios with services and data-driven services (DDS) to differentiate themselves from competitors, tap new revenue potential, and gain competitive advantages through digitization and the subsequently generated data. Nonetheless, DDS fail more often than traditional industrial services and products within the first year on the market. Particularly, companies are failing to sell DDS successfully and efficiently with their existing (multi-level) distribution structures. Surprisingly, there is a lack of scientific research addressing this issue. Since there are currently no holistic models for an end-to-end description of distribution-tasks for DDS in the manufacturing industry, this paper contributes to a task-oriented reference model for mapping interactions in the multi-level distribution management. Therefore, a case study research approach is used, to identify and describe the interactions in the multi-level distribution management of DDS, as well as to develop a regulatory framework for MFRs and their multi-level distribution management. This research uses the established theoretical framework of Service-Dominant-Logic to address the co-creation in multi-level distribution management of DDS. As a result, this paper identifies different interaction variants as well as the need for a new management function with 4 main and 14 basic tasks.
The development of renewable energies and smart mobility has profoundly impacted the future of the distribution grid. An increasing bidirectional energy flow stresses the assets of the distribution grid, especially medium voltage switchgear. This calls for improved maintenance strategies to prevent critical failures. Predictive maintenance, a maintenance strategy relying on current condition data of assets, serves as a guideline. Novel sensors covering thermal, mechanical, and partial discharge aspects of switchgear, enable continuous condition monitoring of some of the most critical assets of the distribution grid. Combined with machine learning algorithms, the demands put on the distribution grid by the energy and mobility revolutions can be handled. In this paper, we review the current state-of-the-art of all aspects of condition monitoring for medium voltage switchgear. Furthermore, we present an approach to develop a predictive maintenance system based on novel sensors and machine learning. We show how the existing medium voltage grid infrastructure can adapt these new needs on an economic scale.
Industrie 4.0 ist in Politik, Medien, Wissenschaft und Wirtschaft derzeit omnipräsent. Intelligenter, individueller, effizienter, schneller, vernetzter – so lauten nur einige Versprechen dieses neuen industriellen Zeitalters. Tatsächlich sind die Potenziale gerade für den deutschen Maschinen- und Anlagenbau gewaltig: Sowohl für Anbieter als auch für Anwender von Technologien rund um das Thema Industrie 4.0. Aber noch existieren viele ungelöste Fragen, Unsicherheiten und Aufgaben. Hier wollen wir mit unserer Readiness-Studie ansetzen und Hilfestellung leisten. Denn ein Selbstläufer wird Industrie 4.0 nicht. Mit der vorliegenden Studie soll die große Vision näher an die betriebliche Realität gebracht werden. Auch zeigen wir die anspruchsvollen Wegmarken auf, die für viele Unternehmen hinsichtlich ihrer Industrie 4.0-Fähigkeit noch zu passieren sind. Die Studie untersucht, an welcher Stelle der Maschinen- und Anlagenbau aktuell bei der Umsetzung steht. Motivation und Hemmnisse der Unternehmen werden ebenso in den Blick genommen wie die Unterschiede, die sich zwischen Mittelstand und großen Unternehmen ergeben. Im Ergebnis ist es erstmals möglich, die „Industrie 4.0-Readiness“ der Maschinenbau-Industrie detailliert und systematisch abzubilden.
Industrie 4.0 is all around us today: in politics, in the media, and on the agendas of researchers and entrepreneurs. Smarter, faster, more personalized, more efficient, more integrated – those are just some of the promises of this new industrial era. The potential, especially for Germany ́s mechanical
engineering industry and plant engineering sector, is indeed great, both for providers and for users of technologies across the spectrum of Industrie 4.0.
But there are still many unresolved questions, uncertainties, and challenges. Our readiness study seeks to address this need and offer insight. Because Industrie 4.0 will not happen on its own.
This study is intended to bring the grand vision closer to the business reality. We also highlight the challenging milestones that many companies must still pass on the road to Industrie 4.0 readiness.
The study examines where companies in the fields of mechanical and plant engineering currently stand, focusing on what motivates them and what holds them back, and on the differences that emerge between small and medium enterprises on the one hand and large enterprises on the other.
The results make it possible for the first time to develop a detailed, systematic picture of Industrie 4.0 readiness in the engineering sector.
The study concludes with recommendations for action in the business community, complementing the diverse suite of programs and activities offered by VDMA’s Forum Industrie 4.0. We would like to take this opportunity to thank the two sponsors of this project from the VDMA Forum, Dietmar Goericke and Dr. Christian Mosch, whose efforts played a critical role in making this study a success.
We are convinced that Industrie 4.0 can become a success story for Germany’s engineering sector. May our “Industrie 4.0 Readiness” study do its part in this effort.
Recent developments have demonstrated the challenges and impacts of disruptions in supply chains. Current disruptions especially affected procurement and have indicated a lack of resilience. Resilience aims at being prepared, decreasing the impact, and enabling fast reactions and adaption in case of disruptions. The systematic design of resilience in procurement is significantly influenced by proactive and strategic actions before disruptions occur. Thus, the procurement strategy plays a major role when increasing resilience. The procurement strategy is influenced by various factors. Thus, a data-based approach for its systematic design is required. Based on the vision of the Internet of Production (IoP), this paper presents a data-based approach for designing procurement strategies. The IoP is a framework that enables cross-domain collaboration by providing semantically adequate and contextual data from production, development, and usage in real-time at an appropriate granularity. The paper aims at analyzing the state of the art regarding the design of procurement strategy in uncertain environments and the identification of success-critical purchased articles. Based on this, an approach is developed that is structured along the action research cycle and uses CRISP-DM to further detail the different steps. Through the use of these frameworks, both practical applicability and objective evaluation are ensured. The proposed approach thus allows the systematic evaluation of purchased articles regarding supply risks and lies the foundation for the adaption of the procurement strategy. The resulting approach is the foundation for future practical application of different use cases. As one central use case for the presented approach, the paper introduces the textile industry and its supply chains.
While digitization is a strategic advantage in numerous industries such as the automotive industry or mechanical engineering, other industries like the German quarrying industry have not yet established a transformation towards a digitized industry. This leads to inefficient work and inaccurate forecasting capabilities. To address these challenges, digital platforms can incentivize digitization
by supporting the capacity utilization and forecasting capability of these companies. In this paper, the quarrying industry is analyzed by a morphology and different types of companies are identified. Knowing the digital maturity of these companies and by determining the key factors to forecast demands and the capacity utilization, different operating models are derived. Combined with a morphology and the value creation system, different scenarios for the identification of platform services are examined. These scenarios are weighted in a utility analysis to get an operating model blueprint to develop and establish digital platforms in less digitized industries.
The use of chatbots has hardly been established in B2B companies to date and involves various challenges. The goal of this paper is to identify the biggest barriers to the successful implementation of chatbots in B2B customer service and to develop measures to overcome them. The barriers are identified by conducting expert interviews within the framework of Eisenhardt's case study research. These are examined through a socio-technical analysis focusing on people, technology, and organization. By means of systematic literature research and in-depth interviews with German chatbot providers and customers of chatbots, measures for overcoming the barriers are identified. Using interviews with experts from German chatbot providers, the responsible stakeholders of each measure according to the RASCI Responsibility Matrix are determined. A total of 46 implementation barriers and 100 measures to overcome these barriers are identified. The study shows that there are major barriers in the areas of people, technology, and organization of a socio-technical system that can cause the implementation of a chatbot to fail. A holistic view is therefore essential. The results provide firms with a guideline on how to overcome potential barriers during chatbot implementation in B2B customer service.
Eine wesentliche Bedingung zur Optimierung der Wertschöpfungsprozesse ist die Transparenz über die leistungsbestimmenden Faktoren eines Unternehmens. Die Ermittlung dieser Faktoren stellt für viele Industriebetriebe eine Herausforderung dar. Im Rahmen der Veröffentlichung wird daher eine Vorgehensweise zur systematischen Identifikation von Einflussfaktoren der Unternehmenskennzahlen vorgestellt, welche die Grundlage zur Ableitung von individuellen Stellhebeln zur Steigerung der Unternehmensleistungsfähigkeit darstellt.
Auf Basis einer systematischen Literaturanalyse wurden insgesamt 11 Kennzahlen identifiziert, welche die Grundlage zur Beschreibung der operativen Leistungsfähigkeit von Unternehmen bilden. Die Kennzahlen wurden in die vier Leistungsdimensionen Effizienz, Qualität, Zeit und Flexibilität eingeteilt.
In the age of digitalization, manufacturing companies are under increased pressure to change due to product complexity, growing customer requirements and digital business models. The increasing digitization of processes and products is opening up numerous opportunities for mechanical engineering companies to exploit the resulting potential for value creation. Subscription business is a new form of business model in the mechanical engineering industry, which aims to continuously increase customer benefit to align the interests of both companies and customers. Characterized by a permanent data exchange, databased learning about customer behavior, and the transfer into continuous innovations to increase customer value, subscription business helps to make Industry 4.0 profitable. The fact that machines and plants are connected to the internet and exchange large amounts of data results in critical information security risks. In addition, the loss of knowledge and control, data misuse and espionage, as well as the manipulation of transaction or production data in the context of subscription transactions are particularly high risks. Complementary to direct and obvious consequences such as loss of production, the attacks are increasingly shifting to non-transparent and creeping impairments of production or product quality, which are only apparent at a late stage, or the influencing of payment flows. A transparent presentation of possible risks and their scope, as well as their interrelationships, does not exist. This paper shows a research approach in which the structure of subscription models and their different manifestations based on their risks and vulnerabilities are characterized. This allows suitable cyber security measures to be taken at an early stage. From this basis, companies can secure existing or planned subscription business models and thus strengthen the trust of business partners and customers.
Die Finanzkrise hat viele Unternehmen kalt erwischt. Die Folgen des Konjunktureinbruchs sind drastische Absatzeinbrüche, Produktionsstopps und Liquiditätsengpässe. Die Tendenz zur Wertminderung der Produkte zwingt vor allem Industrieunternehmen, Abschreibungen auf ihre Bestände vorzunehmen. Dies gilt insbesondere für die äusserst dynamischen und hochwertigen Lagerbestände im Automobilbau, Maschinenbau oder der chemischen Industrie.
The efficient dealing with the dynamic environment of production industries is one of the most challenging tasks of Supply Chain Management in high-wage countries. Relevant and current information are still not used sufficiently, to handle the influence of the dynamic environment on intra- and inter-company order processing adequately. Among other things, the problem is caused by missing or delayed feedback of relevant data. As a consequence of that, planning results differ from the actual situation of production. High Resolution Supply Chain Management describes an approach aiming on high information transparency in supply chains in combination with decentralized, self-optimizing control loops for Production Planning and Control. The final objective is to enable manufacturing companies to produce efficiently and to be able to react to order-variations at any time, requiring process structures to be most flexible.
High Resolution Supply Chain Management (HRSCM) aims to stop the trend of continuously increasing planning complexity. Today, companies in high-wage countries mostly strive for further optimization of their processes with sophisticated, capital-intensive planning approaches. The capability to adapt flexibly to dynamically changing conditions is limited by the inflexible and centralized planning logic. Thus, flexibility is reached currently by expensive inventory stocks and overcapacities in order to cope with rescheduling of supply or delivery. HRSCM describes the establishment of a complete information transparency in supply chains with the goal of assuring the availability of goods through decentralized, self-optimizing control loops for Production Planning and Control (PPC). HRSCM pursues the idea of enabling organization structures and processes to adapt to dynamic conditions. The approach includes the strengths of the existing planning models as well as the process of decision making in organizations. A precondition for this decentralized adaptation is the synchronization of the objectives of the several units or process owners. The basis for this new PPC Model are information transparency, stable processes, consistent customer orientation, increased capacity flexibility and the understanding of the production system as a viable, socio-technical system.