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Institute
- FIR e. V. an der RWTH Aachen (161) (remove)
Competitive differentiation in the manufacturing sector is no longer based on product and service innovations alone but on the ability to monetize the usage phase of products and services. To this end, manufacturers are increasingly looking at so-called subscription business models as a way of supplementing the traditional sale of products and services. Since supplier success in the subscription business is directly dependent on customer success, the setup and expansion of a so-called Customer Success Management (CSM) is required. While CSM has already been established in the software industry for several years, companies in the manufacturing sector are often still in the conceptual phase of a CSM, parallel to the setup and expansion of their subscription business. Therefore, this paper aims to support the set-up of a CSM by providing a reference data model, based on case study research, that can be used to support the organizational or daily CSM tasks and to serve as a blueprint for conceptualizing CSM-specific IT systems.
Raus aus der Schockstarre!
(2019)
Nie war die Stellung von vermeintlichen Marktführern unsicherer als im Zeitalter der Digitalisierung. Die neuen technischen Möglichkeiten, in innovativen Geschäftsmodellen Wert aus der explodierenden Datenmenge zu schöpfen, wirbeln den Markt durcheinander. Wer mit dem technischen Wandel nicht mitgeht, riskiert, rasch abgehängt zu werden. Die gute Nachricht: Der Weg zur Industrie 4.0 ist ein Weg der kleinen Schritte. Überschaubare Maßnahmen heute sind allemal besser als der ganz große Wurf übermorgen.
Ein ständig wachsender Preisdruck und immer individuellere Kundenaufträge sind nur zwei Kennzeichen der industriellen Produktion im europäischen Wirtschaftsraum. Gerade in Deutschland ansässige Unternehmen können im internationalen Wettbewerb in den wenigsten Fällen allein aufgrund des Produktpreises konkurrenzfähig bleiben. Stattdessen bauen diese Unternehmen ihre Wettbewerbsvorteile anderweitig aus und verfolgen vielmehr eine konsequente Kundenorientierung, hohe Logistikleistung oder Prozessbeherrschung. In diesem Umfeld setzten zahlreiche Unternehmen bereits frühzeitig auf eine Reduzierung ihrer Wertschöpfungstiefe und verlagerten verschiedene Entwicklungs- oder Produktionsschritte auf andere Unternehmen mit komplementären Kompetenzen. Damit rückte die überbetriebliche Zusammenarbeit bzw. Koordination der Auftragsabwicklung entlang einer mehrstufigen Lieferkette oder innerhalb eines polyzentrischen Unternehmensnetzwerks zunehmend in den Mittelpunkt betrieblicher Anstrengungen. So gilt es also heute, in Netzwerkstrukturen zu denken, diese ganzheitlich zu gestalten und effizient zu organisieren. Der Beitrag konkretisiert am Beispiel des Aachener PPS-Modells geeignete Referenzmodelle und zeigt Entwicklungspfade einer wertorientierten Logistikgestaltung auf.
In the food industry, a very large potential of data ecosystems is seen, in which data is understood, exchanged and monetized as an economic asset. However, despite the enormous economic potential, companies in the food industry continue to rely on traditional, product-oriented business models. Existing data in the value chain of industrial food production, e.g., in harvesting, logistics, and production processes, is primarily used for internal optimization and is not monetized in the form of data products. Especially the pricing of data products is a key challenge for data-based business models due to their special characteristics compared to conventional, analog offerings and multiple design options. The goal of this work is therefore to solve this issue by developing a framework that allows the identification of pricing models for data products in the industrial food production. For this purpose, following the procedure of typology formation, essential design parameters and the respective characteristics are derived. Furthermore, three types for pricing models of data products are shown. The results will serve not only stakeholders in the food industry but also manufacturing companies in general as input for an orientation of their databased business models.
Pricing for Smart-Product-Service-Systems in Subscription Business Models for Production Industries
(2021)
In the production industry, subscription business models have the potential to create long-term relationships where a supplier provides a continuous value-oriented service to a customer based on digitalisation. Monetising this increase in value through pricing represents a central challenge for suppliers in subscription business. Unlike the current dominant transactional business, the focus of pricing is on the value-in-use of the customer (e.g. on the increase in output for the customer). In this regard, there is so far no pricing approach for practice that allows the linking of the performance data of the customer with the periodically charged price. However, in subscription businesses, such an approach is required to create win-win situations for the customer and supplier through continuous performance improvement. Therefore, this paper develops a novel process model for pricing of smart-product-service-systems in subscription business for production industries. This process can serve as basis for suppliers of subscriptions in the production industry to align pricing with the created value-in-use. In the long term, this allows companies to systematically develop their pricing to monetise the potential of digitalisation.
Electricity generated by wind turbines (WT) is a pillar of the transition to renewable energy [1]. In order to economically utilize WTs, operating and maintenance costs, which account for 25% of total electricity generation costs in onshore WTs, are a focus of cost reduction activities [2]. A prescriptive maintenance approach can support in achieving this goal. Prescriptive maintenance is a maintenance approach, where asset condition data is collected and analyzed to recommend specific actions to prevent breakdowns and reduce downtimes. However, the processing and analysis of data is quite complex. Especially unstructured data (such as comments of service technicians in free text fields) is often left unused, as companies, mostly SMEs lack the capacity to carry out these analyses. In this work we propose an approach to utilize the information from service reports, maintenance reports as well as status records from SCADA systems for the development of a prescriptive maintenance approach to onshore WTs. To achieve this, an ontology was utilized in this approach to codify implicit knowledge of service technicians and aid in making unstructured data usable for further analysis. The ontology was used to link historical service and maintenance reports with status codes, thus enabling automated analysis. In interviews with WT topic experts and through further research, damage mechanisms and corresponding maintenance measures were identified and a measure catalogue was developed to support service and maintenance activities. The recognition of the root cause of problems allows for a prescriptive maintenance approach that recommends targeted actions to reduce downtimes and optimize maintenance activities, it also allows to effectively control the outcome of maintenance activities and optimize their execution.
Blockchain-Lösungen sind bisher vor allem im Finanzbereich bekannt
und erfolgreich. Doch ihre unbestreitbaren Vorteile bieten weit darüber
hinaus Potenzial und machen sie auch für industrielle Anwendungen
interessant. Vor allem Lieferketten mit ihren komplexen Strukturen,
vielen Beteiligten sowie verschiedensten Material-, Informations- und
Finanzströmen lassen sich mit der Technologie erheblich effizienter
gestalten.
Subscription business transforms traditional business models of machinery and plant engineering. Many manufacturing companies struggle to pull out the potential created by Industry 4.0 and make it economically usable. In addition to technological innovations, it is necessary to transform the business model. This leads to a shift from ownership-based and product-centric business models to outcome-based business models, which focus on the customer's value and thus realize a unique value proposition and competitive advantage – the outcome economy. Based on a case study analysis among manufacturing companies, this paper provides further clarification including a definition and constituent characteristics of subscription business models in machinery and plant engineering.
Nowadays, cyber physical systems support the improvement of efficiency in intralogistics by controlling and manipulating the production and logistic environment autonomously. Due to the complexity of the individual production processes, designing suitable cyber-physical systems based on their existing production environment is a challenge for companies.
This paper presents a new methodology on how to design cyber-physical systems conceptually to suit an individual production environment. Compared to existing design approaches, this methodology matches immediately the required functions to existing information and communication technology’s components insisting on the neutral assimilation of requirements.
Therefore, the requirement specification asks for needed functions in relating to offered functions of information and communication technology (ICT) components. The paper focusses the use case of implementing a cutting-edge mobile network technology into an existing tracking and tracing process.