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Since 2016, the “Digital in NRW” Competence Centre has been supporting SMEs in the manufacturing industry in designing their individual digital transformation. With an Industry 4.0 maturity assessment, we define the status quo of SMEs, derive SME-specific measures from this, develop a digitalization roadmap and accompany the SME transformation. This paper presents the results of the four-year SME support. By analyzing the results of all maturity assessments, potential analysis and design workshops, we present the most frequent and most effective measures for a successful digital transformation of SMEs. The result of the paper is an action guideline for SMEs to initiate their own digital transformation based on formalized experience.
Ongoing digitalization and Industry 4.0 enable the development of new business models due to the increase in available data and digital connected products. A promising business model type for the machinery and plant engineering industry are subscription models, consisting of products and services offered in return for continuous payments. However, subscription-based business models are associated with extensive changes in the traditional machinery and plant engineering industry, in particular, for small and medium-sized companies (SMEs). Established concepts for the development of value propositions and business models neglect important aspects, such as the integrated development and optimization of products and services across the entire life cycle or the data infrastructure. This paper presents a concept for a methodology to support SMEs developing value propositions within subscription models. Therefore, the systematic identification of customer benefits, the determination and prioritization of subscription relevant functionalities as well as the design of product and service elements addressing those functionalities are the main aspects on which the focus is placed on. The result is a subscription value proposition canvas for SMEs to address the impact of subscription models on products and services.
Progress in the development of small electric and hybrid aircraft promises business opportunities for thin-haul air mobility services. In order to develop demand-oriented flight plan scenarios for Germany, this paper presents a model to estimate the marked volume of thin-haul air mobility. To quantify the potential demand, our model includes the steps of trip generation, trip distribution and mode choice. Trip generation and distribution takes place between 412 geographic subdivisions of Germany and is based on calibrated traffic forecast data for the year 2030. For the first time the five relevant modes of transport, namely: car, intercity train, intercity bus, commercial aircraft and thin-haul air mobility services, have been included in one model. The step of choosing the transport mode is implemented via a generalized cost approach, taking into account travel costs and travel time. Additionally, route modeling of all transport modes is enhanced by real market data using large-scale data readouts of web interfaces. As primary result we predict a market share of 6 % or 81 million trips per year for thin-haul air mobility services. The demand concentrates on a small number of airports: 30 % of the trips are estimated to be between only 20 airports. Hubs and main routes are identified to offer the potential for scheduled air services.
Digitalization is changing the industrial landscape in a way we did not anticipate. The manufacturing industries worldwide are working to develop strategies and concepts for what is labelled with different terms such as the Industrial Internet of Things in the USA or Industrie 4.0 in Germany. Many industrialized economies are driven by the production sector and this sector needs specific approaches and instruments to take up other than those approaches we know from start-ups and ventures coming from Silicon Valley and other places. In this paper, we demonstrate an appropriate approach to transform producing companies in a systematic and evolutionary approach.
In particular, the objective of this paper is to provide results from two initiatives which conceptually build upon each other and are of particular relevance for the production industry. First, we present a global survey on the state of implementation and the future perspectives of the concept Industrie 4.0 from 2016. Findings from this study have forced parts of the German industry to heavily invest into a common approach to accelerate change towards Industry 4.0 in order to stay competitive in worldwide economy. This approach is presented in a second part.
Nowadays, cyber physical systems support the improvement of efficiency in intralogistics by controlling and manipulating the production and logistic environment autonomously. Due to the complexity of the individual production processes, designing suitable cyber-physical systems based on their existing production environment is a challenge for companies.
This paper presents a new methodology on how to design cyber-physical systems conceptually to suit an individual production environment. Compared to existing design approaches, this methodology matches immediately the required functions to existing information and communication technology’s components insisting on the neutral assimilation of requirements.
Therefore, the requirement specification asks for needed functions in relating to offered functions of information and communication technology (ICT) components. The paper focusses the use case of implementing a cutting-edge mobile network technology into an existing tracking and tracing process.
Subscription business transforms traditional business models of machinery and plant engineering. Many manufacturing companies struggle to pull out the potential created by Industry 4.0 and make it economically usable. In addition to technological innovations, it is necessary to transform the business model. This leads to a shift from ownership-based and product-centric business models to outcome-based business models, which focus on the customer's value and thus realize a unique value proposition and competitive advantage – the outcome economy. Based on a case study analysis among manufacturing companies, this paper provides further clarification including a definition and constituent characteristics of subscription business models in machinery and plant engineering.
Electricity generated by wind turbines (WT) is a pillar of the transition to renewable energy [1]. In order to economically utilize WTs, operating and maintenance costs, which account for 25% of total electricity generation costs in onshore WTs, are a focus of cost reduction activities [2]. A prescriptive maintenance approach can support in achieving this goal. Prescriptive maintenance is a maintenance approach, where asset condition data is collected and analyzed to recommend specific actions to prevent breakdowns and reduce downtimes. However, the processing and analysis of data is quite complex. Especially unstructured data (such as comments of service technicians in free text fields) is often left unused, as companies, mostly SMEs lack the capacity to carry out these analyses. In this work we propose an approach to utilize the information from service reports, maintenance reports as well as status records from SCADA systems for the development of a prescriptive maintenance approach to onshore WTs. To achieve this, an ontology was utilized in this approach to codify implicit knowledge of service technicians and aid in making unstructured data usable for further analysis. The ontology was used to link historical service and maintenance reports with status codes, thus enabling automated analysis. In interviews with WT topic experts and through further research, damage mechanisms and corresponding maintenance measures were identified and a measure catalogue was developed to support service and maintenance activities. The recognition of the root cause of problems allows for a prescriptive maintenance approach that recommends targeted actions to reduce downtimes and optimize maintenance activities, it also allows to effectively control the outcome of maintenance activities and optimize their execution.
Pricing for Smart-Product-Service-Systems in Subscription Business Models for Production Industries
(2021)
In the production industry, subscription business models have the potential to create long-term relationships where a supplier provides a continuous value-oriented service to a customer based on digitalisation. Monetising this increase in value through pricing represents a central challenge for suppliers in subscription business. Unlike the current dominant transactional business, the focus of pricing is on the value-in-use of the customer (e.g. on the increase in output for the customer). In this regard, there is so far no pricing approach for practice that allows the linking of the performance data of the customer with the periodically charged price. However, in subscription businesses, such an approach is required to create win-win situations for the customer and supplier through continuous performance improvement. Therefore, this paper develops a novel process model for pricing of smart-product-service-systems in subscription business for production industries. This process can serve as basis for suppliers of subscriptions in the production industry to align pricing with the created value-in-use. In the long term, this allows companies to systematically develop their pricing to monetise the potential of digitalisation.
In the food industry, a very large potential of data ecosystems is seen, in which data is understood, exchanged and monetized as an economic asset. However, despite the enormous economic potential, companies in the food industry continue to rely on traditional, product-oriented business models. Existing data in the value chain of industrial food production, e.g., in harvesting, logistics, and production processes, is primarily used for internal optimization and is not monetized in the form of data products. Especially the pricing of data products is a key challenge for data-based business models due to their special characteristics compared to conventional, analog offerings and multiple design options. The goal of this work is therefore to solve this issue by developing a framework that allows the identification of pricing models for data products in the industrial food production. For this purpose, following the procedure of typology formation, essential design parameters and the respective characteristics are derived. Furthermore, three types for pricing models of data products are shown. The results will serve not only stakeholders in the food industry but also manufacturing companies in general as input for an orientation of their databased business models.
Competitive differentiation in the manufacturing sector is no longer based on product and service innovations alone but on the ability to monetize the usage phase of products and services. To this end, manufacturers are increasingly looking at so-called subscription business models as a way of supplementing the traditional sale of products and services. Since supplier success in the subscription business is directly dependent on customer success, the setup and expansion of a so-called Customer Success Management (CSM) is required. While CSM has already been established in the software industry for several years, companies in the manufacturing sector are often still in the conceptual phase of a CSM, parallel to the setup and expansion of their subscription business. Therefore, this paper aims to support the set-up of a CSM by providing a reference data model, based on case study research, that can be used to support the organizational or daily CSM tasks and to serve as a blueprint for conceptualizing CSM-specific IT systems.
Industrie 4.0 is changing the industrial landscape in an unanticipated way. The vision for manufacturing industries is to transform to an agile company, in order to react on occurring events in real-time and make data based decisions. The realization requires also new capabilities for the information management. To achieve this goal agile companies require taking measured data, analyzing it, deriving knowledge out of this and support with the knowledge their employees. This is crucial for a successful Industrie 4.0 implementation, but many manufacturing companies struggling with these requirements. This paper identifies the required capabilities for the information management to achieve a successful Industrie 4.0 implementation. [https://link.springer.com/chapter/10.1007/978-3-319-65151-4_3]
This paper addresses the challenge of modelling individual cyber-physical systems (CPS) for small and medium-sized enterprises (SMEs) in manufacturing industries. CPS are key technology building blocks for the implementation of Industrie 4.0. Especially for SMEs the increase of production efficiency and reduction of manufacturing costs through CPS offer potential to maintain their competitiveness and innovation capacity. Although SMEs perceive the potential of CPS, they often lack financial and human resources to acquire the necessary CPS-competencies as well as an overview of all the currently available technological solutions. To overcome this issue a matching platform will offer SMEs support in finding suitable CPS-components by letting them express their functional and technical requirements. The matching logic is based on a set of morphologies that encompasses the functional and requirement spectrum of CPS-components. The matching algorithm analyses the input for congruence of requirements and available technologies and suggests suitable technology combinations. This paper describes the methodology of the matching platform, and introduces the research work to define and to develop the technology morphologies. The presented results facilitate the selection and configuration of CPS for SMEs.
The industrial food production is currently caught between the increas-ing demands of numerous stakeholders, economic profitability and the challenges of digitization. A solution to face these various challenges can be seen in the aggregation of data into higher-value, independent data products that can be of-fered and sold on a buyer's market. Large amounts of heterogeneous data are already available in the value chain of the industrial food production, e.g. throughout the data-driven harvesting of primary products, further processing by interconnected production facilities and the information-intensive product distri-bution to end consumers. However, the data is usually only evaluated and used locally for the optimization of internal processes or, at the most, within compre-hensive partnerships. The purpose of this paper is to identify new revenue oppor-tunities for current and future players in the industrial food production by using data as an independent economic good (data products). For this purpose, scenar-ios for the development and use of data products via Industrial Internet of Things platforms are developed for a food technical reference process, the industrial chocolate production and its value chain. On this basis, examples for different types of data products and their value propositions are derived. The results can not only serve food producers and relevant stakeholders but all industrial produc-ers as an input for the future, yield-increasing orientation of their business models.
Service Engineering Models
(2019)
Since the field of service engineering emerged in the late 20th century, the service industry has undergone drastic changes. Among the reasons for these changes is the increasing digitalization, which has made it difficult for companies to successfully develop new service offerings. While numerous service engineering models are available to provide guidance during the design of new services, many of them cannot keep up with the requirements of today’s economic environment. The present paper examines the requirements that service engineering models need to meet in order to be suitable guidelines for the digital age. To this end, the introduction illustrates how digitalization has changed the service industry. Afterwards, selected service engineering models and related norms are presented. Finally, a set of requirements for modern service engineering models derived from best practices from recent years is introduced.
Smart Service Engineering
(2019)
In our digitalized economy, many traditional service engineering models lack flexibility, efficiency and adaptability. As today’s market differs significantly from the market of the late 20th century, service engineering models must meet different requirements today than they had to meet in the past. The present paper starts off by providing an overview of the requirements that modern service engineering models need to fulfill in order to succeed in today’s economic environment. Afterwards, three promising models that meet several of these requirements will be introduced.
The use of Business Analytics (BA) helps to improve the quality of decisions and reduces reaction latencies, especially in uncertain and volatile market situations. This expectation leads a continuously rising number of companies to make large investments in BA. The successful use of Business Analytics is increasingly becoming a differentiator. At the same time, the use of BA is not trivial, rather, it is subject to high socio-technical requirements. If these are not addressed, high risks arise that stand in the way of successful use. In particular, it is important to consider the risks in relation to the different types of BA in a differentiated way. So far, there is a lack of suitable approaches in the literature to consider these type-specific risks with regard to the socio-technical dimensions: people, technology, and organization. This paper addresses this gap by initially identifying risks in the use of Business Analytics. For this purpose, possible risks are identified using a systematic literature review and verified with a Delphi survey with various partners experienced in dealing with BA. Subsequently, the identified and validated risks are assigned to three different types of Business Analytics (Descriptive, Predictive and Prescriptive Analytics) and assessed in order to systematically address and reduce the risks. The result of this paper is an overview of the interactions between the socio-technically assigned risks, summarized in a risk catalog, and the different types of Business Analytics.
Electricity generated by wind turbines (WT) is a mainstay of the transition to renewable energy. In order to economically utilize WT is, operating and maintenance costs, which account for 25% of total electricity generation costs in onshore WT’s, are a focus of cost reduction activities. Implementing a data-driven prescriptive maintenance approach is one way to achieve this. So far, various approaches for prescriptive maintenance for onshore WT’s have been suggested.
However, little research has addressed the practical implementation considering sociotechnical aspects. The aim of this paper is therefore to identify success factors for the successful implementation of such a maintenance strategy with clear and holistic guidance on how existing knowledge on prescriptive maintenance from science can be transferred to business practice. These recommendations are developed through case study research and classified in the four structural areas of Acatech’s Industry 4.0 Maturity Index: Resources, Information Systems, Organizational Structure and Culture.
Es geht um die Entwicklung eines Software-Tools zur Unterstützung bei der Auswahl von geeigneten 3D-Druckdienstleistern im Kontext der additiven Ersatzteillogistik. Im Fokus steht der Logistikdienstleister als potentieller Nutzer des Softwaretools. Das Softwaretool erfüllt zwei zentrale Funktionen: Überprüfung ob ein Ersatzteil additiv gefertigt werden soll und Auswahl eines konkreten Produzenten durch Matchingalgorithmus.
In recent years, the complexity of the management of supply chains has increased significantly due to the growing individualization of products and dynamics of the market environment. To remain competitive, ensuring efficient and flexible processes and procedures along the entire supply chain are of particular importance for companies. Especially in the inter-company context, decisions must be made as quickly and correctly as possible. To enable good decision-making processes data must be processed and provided in a targeted manner. Currently, however, the necessary transparency is often lacking within the supply chains. In this article, a software-based assistance system for decision support on supply chain level is presented that aims to increase the transparency and efficiency of the decision-making process. A concept for decision support on supply chain level is presented. This paper focuses on the conceptual linkage of relevant decisions and data. Therefore, indicators are identified and linked with the relevant decisions. Moreover, a suitable way of visualizing the identified indicators for each decision in a user-friendly manner is defined. These results are then used to implement the software tool.
Feeding the growing world population is a scientific and economic challenge. The target variables to be optimised are the yield that can be produced on a given area and the reduction of the resources used for this purpose. High-wage countries are faced with the problem that the use of personnel is a significant cost driver. Developing countries, on the other hand, usually operate on much smaller field sizes, so that the work in the field is still strongly characterised by manual labour. One solution to meet these challenges is the use of smaller autonomous harvesting robots. These can be networked into a swarm of machines to work even larger fields. The networking of autonomous agricultural machines is a key use case for rural 5G networks. 5G technology can offer many advantages over older mobile communications standards and therefore make use cases more efficient or enable new ones. Various use cases are also conceivable in the field of agriculture, yet it is unclear how 5G networks can and must be specified for this purpose. In this paper, using the example of 5G-connected harvesters powered by swarm robotics, we present the challenges that have arisen and the specification that has been developed.