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In zunehmend disruptiven Märkten wird die Fähigkeit, Latenzen in Bezug auf die organisatorische Adaptions- und Entscheidungsfähigkeit zur Reaktion auf neue Marktbedingungen zu minimieren, für das langfristige Bestehen von Unternehmen immer bedeutsamer. In Reaktion auf diese Entwicklungen realisieren immer mehr Unternehmen Strategien, um durch die informationstechnologiebasierte Generierung, Speicherung und Verarbeitung von Daten die datengetriebene Entscheidungsfindung voranzutreiben und datenbasierte Entscheidungen zu treffen. In der Konsequenz generieren und speichern die Unternehmen zunehmend große Mengen an Daten. Um diese in umsetzbare Erkenntnisse zu überführen und eine datenbasierte Entscheidungsfindung zu realisieren, sind fortgeschrittene statistische Verfahren und Funktionen (Analytics) notwendig, die unter dem Begriff Business-Analytics zusammengefasst werden. Trotz der hohen zu erwartenden Potentiale stehen viele Unternehmen großen Herausforderungen gegenüber, welche durch den Einsatz der hochkomplexen Systeme und Technologien induziert werden und große Auswirkungen auf die Organisation und ihre Mitarbeiter haben. In Abwesenheit geeigneter Hilfestellungen und Instrumente zur Berücksichtigung und Gestaltung der relevanten technischen und sozialen Faktoren, welche den erfolgreichen Einsatz von Business-Analytics beeinflussen, bleiben die Unternehmen auf sich allein gestellt. Die Arbeit hat zum Ziel, den erfolgreichen Einsatz verschiedener Typen von Business-Analytics durch soziotechnische Gestaltungsinstrumente sicherzustellen. Das Ergebnis besteht somit in der systematischen Entwicklung konkreter Gestaltungsinstrumente, um unter Berücksichtigung des wechselseitigen Einflusses zwischen Technologieeinsatz sowie der Organisation und deren Mitarbeiter den erfolgreichen Einsatz verschiedener Typen von Business-Analytics zu gewährleisten.
In an increasingly changing market environment, the long-term survival of companies depends on their ability to reduce latencies in adapting to new market conditions. One strategy to meet this challenge is the anchoring of data-driven decision making, which leads to an increasing use of advanced information technologies and, subsequently, to an increase in the amount of data stored. The complexity of processing these data spurred the demand for advanced statistical methods and functions called Business Analytics. Companies are, despite all promised benefits, overwhelmed with the implementation of Business Analytics as indicated by a failure rate of 65 to 80 %. This paper provides an empirically validated, multi-dimensional model that takes an integrative look at critical success factors for the implementation
of Business Analytics and based on which management recommendations can be generated. For this purpose, constructs of the model are conceptualized, before a structural equation model is developed. This model is then validated with data from 69 industrial partners in the food industry. It is shown amongst others, that the three success factors top management support, IT infrastructure and system quality are pivotal to increase the company performance.
The successful use of Business Analytics is increasingly becoming a differentiating competitive factor. The ability to extract data-driven insights and integrate them into decision-making is becoming growingly important. The underlying technologies are evolving exponentially, the value proposition differs from simple descriptive applications to automated decision-making. Existing approaches found in literature and practice to classify those levels only insufficiently mark down the boundaries between the different technology levels. As a consequence, it is often unclear which characteristics of the technology interact with the working environment, which can be described as a socio-technical system. Using a systematic literature review, this paper identifies the characteristics of Business Analytics and delineates three types of Business Analytics based on case studies. Thus, a starting point for the socio-technical system design and optimization for the use of Business Analytics is created.
The quarrying industry, which largely consists of less digitized SMEs, is an integral part of the German economy. More than 95% of the primary raw materials produced are used by the domestic construction industry. Quarrying companies operate demand-oriented with short planning horizons at several locations simultaneously. Due to the low level of digitization and the reluctance to share data, untapped efficiency potential in data-based demand forecasting and capacity planning arises. The situation is aggravated by the fact that SMEs have a heterogeneous mobile machinery so as not to become dependent on individual suppliers, and that transport distances of over 50 kilometers are uneconomical due to high transport costs and low material values. Within the research project PROmining a data-centric platform which improves demand forecast accuracy and multi-site capacity utilization is developed. One of the core functionalities of this platform is an industry-specific demand forecasting model. Against this background, this paper presents a methodology for establishing this forecasting model. To this end, expected demands of secondary industry sectors will be analyzed to improve mid-term volume-forecasting accuracy for the local quarrying industry. The data-centric platform will connect demand forecasting data with relevant key performance indicators of multi-site asset utilization. Following this methodology, operational planning horizons can be extended while significantly improving overall production efficiency. Thus, quarrying businesses are enabled to respond to fluctuating demand volumes effectively and can increase their personnel and machine utilization across multiple quarry sites.