65 Management, Öffentlichkeitsarbeit
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Institute
Smart Service Engineering
(2021)
This chapter presents Smart Service Engineering as a development approach for a customer-centric and highly iterative development of smart services. It outlines the development of data-based services in an industrial context, starting with the development of a strategy, followed by the iteration of prototypes, and finally leading to the successful market launch.
Driven by different trends, such as digitalization, the number of companies aiming for successful business transformation is increasing, while new structures and systems are paving the way. Strategic agile management systems offer significant potential benefits given the increasing speed of the evolving environment in which organizations find themselves these days. To select and implement the appropriate strategic agile management system, companies need to understand the underlying theoretical principles to be able to select the most suitable for the respective company and to introduce it based on individual adaption. Within this paper, a morphology is presented to improve theoretical knowledge about strategic agile management systems. Creating a common understanding of strategic agile management systems and their current areas of application creates a suitable frame of reference for future research projects.
Technology management can significantly influence the strategic decisions of a company and thus cause success or failure. Basic templates for technology management are technology radars as well as the determination of the technology readiness level (TRL) to be able to evaluate the maturity of newly deployed technologies (e.g., newcomer vs. established). The radars, as well as the TRL, are identified in time-consuming, manual research by subject matter experts from external consultancies. This process is often repeated due to the further development and new development of technologies so that the necessary research becomes an ongoing task. The TechRad research project, therefore, aims to automate the identification of the TRL as well as technology radars using web crawling and Natural Language Processing (NLP). To commercialize the pre-competitive prototype, the development of a pre-competitive business model is the goal of this paper. Based on customer analyses, a target group definition is created. Based on user interviews, the precompetitive business model will be detailed in a four-step approach using a business model canvas and a value proposition canvas.
Industrial manufacturers faced and mastered several economic challenges and disruptive changes in the past. In particular, changes to business models emerge very slowly, whereas crises such as the banking crisis or covid-19 outbreak lead to significant short-term effects and are difficult to manage.
Over the past year, the world experienced an unprecedented form of disruption due to the global covid-19 pandemic. Compared to former economic crises, the implications of social distancing, lockdowns, and supply chain shortages triggered a rapid economic and societal disruption at a global scale, which impacted all sectors and levels of society.
For a holistic understanding of the impact of the current and former crises on industrial manufacturers, the Institute for Industrial Management at RWTH Aachen and BearingPoint conducted a survey as well as expert interviews to investigate the scope and type of affects for industrial manufacturers with a strong focus on service business. Based on this a framework to successfully address these new challenges and – also – opportunities was developed.