Customer Lifetime Value
- Es handelt sich um den Vortrag zur mündlichen Doktorprüfung am 18.11.2020 in Aachen.
Author: | Jana FrankGND |
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Referee: | Günther Schuh |
Document Type: | doctorallecture |
Language: | German |
Date of Publication (online): | 2021/07/01 |
Date of first Publication: | 2020/11/18 |
Date of final exam: | 2020/11/18 |
Release Date: | 2021/07/01 |
Tag: | CRM; Customer-Lifetime-Value; Kundenwert; V292 |
Page Number: | 61 Folien |
FIR-Number: | V292 |
place: | Aachen |
Institute / Department: | FIR e. V. an der RWTH Aachen |
Dienstleistungsmanagement | |
Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |