Success factors for the market launch of data-driven services for manufacturing companies: an empirical investigation
- Although data-driven services play a major role in future business models of manufacturing companies, the large number of newly invented data-driven services that fail shortly after launching implies that companies struggle with their market launch. This paper deduces success factors and examines these empirical factors with structural equation modelling.
Author: | Marco HusmannGND, Stefanie Paluch, Achim KampkerGND |
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Parent Title (English): | 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing |
Publisher: | AMA |
Place of publication: | Boston, USA |
Editor: | David Gal, Kelly Hewett, Satish Jayachandran |
Document Type: | Conference Proceeding |
Language: | English |
Date of Publication (online): | 2018/08/24 |
Date of first Publication: | 2018/08/12 |
Release Date: | 2020/08/26 |
Tag: | Smart Services |
First Page: | 484 |
Last Page: | 491 |
FIR-Number: | SV7255 |
Name of the conference: | 2018 AMA Summer Academic Conference |
place of the conference: | Boston (MA) |
Institute / Department: | FIR e. V. an der RWTH Aachen |
Dienstleistungsmanagement | |
Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |