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Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry
- This chapter presents key challenges of digital pricing: selling value propositions, data-driven quantification of value, the design of value-driven pricing models, and the definition of subscription-based price metrics. To structure the pricing for smart-product-service offerings promisingly, a framework with four specific elements has been developed. To address the value propositions properly, this chapter presents four archetypes for offering smart-product-service systems. The chapter concludes by presenting an approach to quantify customer value for digital products and services.
Author: | Tobias Leiting, Calvin RixGND, Regina SchrankORCiD, Lennard HolstGND |
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DOI: | https://doi.org/10.4324/9781003226192-13 |
ISBN: | 978-1-00322-619-2 |
Parent Title (English): | Digital Pricing Strategy: Capturing Value from Digital Innovations |
Publisher: | Routledge |
Place of publication: | London |
Editor: | Stephan M. Liozu, Andreas Hinterhuber |
Document Type: | Part of a Book |
Language: | English |
Date of Publication (online): | 2023/08/28 |
Date of first Publication: | 2023/08/01 |
Release Date: | 2023/08/29 |
Tag: | 02 Digitalization; Pricing; Smart products |
GND Keyword: | DigitalisierungGND; PreisbildungGND |
First Page: | 119 |
Last Page: | 133 |
FIR-Number: | SV7821 |
Institute / Department: | FIR e. V. an der RWTH Aachen |
Dienstleistungsmanagement | |
Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |