[Whitepaper] Service Innovation [eng.]
- The change from the traditional to the digital service provider is not easy. The digital maturity level of many industrial companies is still too low to successfully place these digital service innovations on the market. One problem of service development is the increasing involvement of information and communication technology in service development and implementation. The additional technology makes the innovation processes for services on the part of manufacturers increasingly complex by involving different internal and external stakeholders (e.g. IT partners, data protection officers or product development departments). In addition to this, data-driven services also require that manufacturers (e.g. data scientists) develop new competencies in order to use the customer data obtained to increase machine productivity and to offer new business models. Furthermore, industrial companies that want to successfully offer data-driven services must develop new market introduction strategies to create a high degree of acceptance and trust among their customers. This is necessary to get access to relevant data. These and other challenges caused the success rate of companies in regarding the development of new, industrial services to shrink. To change this, this white paper presents six principles that help industrial enterprises to develop new successful data-driven services.
Author: | Marco HusmannGND, Tobias Harland, Philipp JussenGND |
---|---|
Subtitle (English): | 6 principles for successful data-based service innovation in industrial businesses |
Publisher: | FIR an der RWTH Aachen |
Place of publication: | Aachen |
Document Type: | Working Paper |
Language: | English |
Date of Publication (online): | 2022/10/07 |
Date of first Publication: | 2017/11/30 |
Release Date: | 2022/10/12 |
Page Number: | 36 |
FIR-Number: | SV7513 |
Institute / Department: | FIR e. V. an der RWTH Aachen |
Dienstleistungsmanagement | |
Dewey Decimal Classification: | 3 Sozialwissenschaften / 33 Wirtschaft |
6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften | |
0 Informatik, Informationswissenschaft, allgemeine Werke / 00 Informatik, Wissen, Systeme / 000 Informatik, Informationswissenschaft, allgemeine Werke |