Understanding Business Analytics
- The successful use of Business Analytics is increasingly becoming a differentiating competitive factor. The ability to extract data-driven insights and integrate them into decision-making is becoming growingly important. The underlying technologies are evolving exponentially, the value proposition differs from simple descriptive applications to automated decision-making. Existing approaches found in literature and practice to classify those levels only insufficiently mark down the boundaries between the different technology levels. As a consequence, it is often unclear which characteristics of the technology interact with the working environment, which can be described as a socio-technical system. Using a systematic literature review, this paper identifies the characteristics of Business Analytics and delineates three types of Business Analytics based on case studies. Thus, a starting point for the socio-technical system design and optimization for the use of Business Analytics is created.
Verfasserangaben: | Jonas Müller, Günther SchuhORCiDGND, Brian Nahr, Gerrit HoebornORCiD, Volker StichGND |
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URL: | https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=10041874 |
DOI: | https://doi.org/10.1109/ICTMOD55867.2022.10041874 |
ISBN: | 978-1-6654-7027-8 |
ISBN: | 978-1-6654-7028-5 |
ISSN: | 2159-5119 |
ISSN: | 2372-7268 |
Titel des übergeordneten Werkes (Englisch): | 2022 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD) |
Untertitel (Deutsch): | Characteristics and Archetypes |
Verlag: | IEEE |
Dokumentart: | Konferenzveröffentlichung |
Sprache: | Englisch |
Datum der Veröffentlichung (online): | 14.03.2023 |
Datum der Erstveröffentlichung: | 13.03.2023 |
Datum der Freischaltung: | 20.03.2023 |
Freies Schlagwort / Tag: | 03; rev Business analytics; Morphology; Typification |
Umfang: | 7 S. |
FIR-Nummer: | SV7778 |
Konferenzname: | 2022 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD) |
Konferenzort: | Marrakesch, Marokko |
Konferenzzeitraum: | 23. – 25.11.2022 |
Institut / Bereiche des FIR: | FIR e. V. an der RWTH Aachen |
Business Transformation | |
DDC-Klassifikation: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |